Every business requires certain amount of dedication, planning and uniqueness to make it stand tall in the market which is already full of so many brands doing the same thing.
A relaxing day at a spa is what everyone wants to enjoy after being pushed around by work and other life commitments. There are many options available in the spa category like day spas, destination spas, medical spas etc. People do get confused when it comes to the variations the spa industry has. To keep it simple, a day spa is a place that has all the facilities and services to provide you with the comfort and relaxation but it does not have accommodation for a night stay which destination spas do have. Entrepreneurs have been venturing into the spa industry as it is growing at a good rate. Like every business in the wellness industry, there are some steps for the new players to keep in mind while setting up their day spa business.
Start with a Business Plan
A business plan is the beginning of everything. Every idea that wants to earn profits and achieve success needs to have a business plan that is practical. Dreamy ones don’t help much. If you are clear about what you want, chalk it out as your business plan. Put in all the essential points like funds required, staff, location, the theme to follow, equipment to buy because it’s meant to be practical. A well-designed business plan helps to be sure of what one really wants from their idea of a day spa.
Location- The Game Changer
The perfect location for a day spa needs to one which has the factors of being calm and serene. Customers would not want to listen to the honking of vehicles and feel like they are in the middle of a fish market. Choosing a relaxing and calm place doesn’t mean that one cannot reach it by any means. Be reasonable and look for places which are easily assessable but also affordable and perfect for the environment of a day spa.
Bring in Funds and Essentials
How can we forget funds and essentials like staff and equipment? Once, you done sorting the business plan, it becomes all easy to figure out the funds required. Sum up all the needs and requirements because the spa will definitely require some god staff and quality equipment. It is never good to know that an entrepreneur has great plans for his/her business but is falling short on funds. Plan accordingly because you would want to run a successful business and not a mere medium to pass time.
Logos, website, the interiors and so many other things require you to get creative. It’s good to know that you have a practical mind but creativity is also needed to fill in the element of fun and uniqueness. Hire the right person for the creativity part if you feel you are not that good at it. A brand’s logo, website, theme, interiors and all the overall look and feel play an important role in making or breaking a potential day spa business. Getting the right help, resources and funds for it will do all the wonders to your rising business.
Thorough Research Helps!
Research to know your target audience and your competitors. You would not want to stay at the back of your game and a thorough research will be the best help you will require. Make a list of what all service your target audience looks for in their ideal day spa and the services your competitors are providing. This will help you to stay focused on points that you feel are very important in making your best out of the rest.
Once you have done the research, you’ll definitely know the strengths and weaknesses of your brand and the competitors. Introduce services that are new and attractive to the customers. Follow the latest trends in the international spa markets and bring out the ones that you feel are affordable and interesting to your customers. This will work as your strong point against the other brands in the market because customers do love to try and gain new experiences. Keep the quality of your products and services in place and your business will be on its ladder to success.
Marketing the Right Way
Marketing done the right way can yield a lot of positive results for the emerging brands. With the rise of social media, many verticals have opened up in the field of marketing. One can do it themselves or hire professionals for the task. It all depends on the right approach that can either take a business at the highest peak of success or just shut it down forever.
“Entrepreneurs who are looking to explore spa business should travel across cities or countries and try incorporating new innovations to their business, need to be persistent, patient, have self-believe and should continue to achieve excellence”, says Ritesh Mastipuram, Founder, O2 Spa.
“In order to grow in the industry when we were a new name, some of the points that helped us to move ahead were a higher level of awareness, being creative, seeking professional advisers, believing in them and having a winner attitude,” says Namit Bhardwaj, Director, Oranz Spa.
Every business, either from the wellness industry or any other, requires as much amount of proper planning as anything else. A perfect business plan, adequate funds and the clarity on what one really wants from the whole idea are really needed before other steps. It is crucial provide the best to the customers in everything as building a loyal client base can help the brand on the journey to growth and expansion.