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business idea 08 Jul 2017

Starting a Skin beauty products business can be a good idea

Presently the cosmetic market in the country is expanding at a rate of about 15 to 20% and the industry’s size at present is almost around $950 million.

By Madhusree Chowdhury Feature Writer

Every day our skin fights with various issues like pollution, chemicals, food impurities, stress and others. This eventually ends up making the skin appear pale, dull, unclear and rough. The only reliable solution here is the use of best beauty products. There are various brands today offering products that are suitable for a various skin types- dry, oily and normal. As of India, this country has made revolutionary change in the beauty product market. Not only for skin care, brands here also offer hair care products as well. With more number of men and women getting inclined towards the changing lifestyle and personal grooming, a hike in the range of beauty products has been noticed.

Presently the cosmetic market in the country is expanding at a rate of about 15 to 20% and the industry’s size at present is almost around $950 million. Though many foreign companies too have entered the Indian beauty product market but the love for beauty products made in India has never gone down.

Top brands selling products suitable for Indian skin

Here are some of the top brands selling best beauty products for Indian skin:

Himalaya Herbals:
Starting with Himalaya seems to be the right choice as their popular neem face wash and face pack are the best products one prone to oily skin can have. Both the pack and the face wash are very effective in terms in results and cost. Another popular skin care range they offer is the skin brightening- whitening, detoxification, de-tanning and acne care product. It is the saffron face pack and face wash range which has a calming and mild effect upon the skin.

Pond’s:
Pond’s can rightly be said to be one of the old school brand. Perfecting the basics, they have now expanded towards a new range. While the cold cream and body lotion continue with their popularity, new products such as skin brightening lotions, de-tanning lotions, face washes as well as other beauty products such as BB and CC cream have gained immense popularity. No wonder the skin care products available with Ponds meet appropriately with all skin tones.

Lakme:
It is one of the leading beauty brands which gained popularity initially from its array of pore cleansing products such as face mask, face scrub and face wash. This skin care range is best suited for those looking for brighter and smoother skin. The immediate touch it gives the skin right after the treatment is fresh, uplifted and clean. The fruity face wash range from the brand smells yummy and is appropriate for any skin type- oily, normal and dry.

Cetaphil:
Cetaphil is known for their moisturizer and face wash range. These products come with salicylic acid which is great for tightening the pore and controlling acne. These two issues i.e. acne and open pores enhance during winter season and proper moisturizing and cleansing hence become essential. Cetaphil moisturizer works wonder in repairing the damaged and dry skin cells, thus giving users a fresh and glowing skin. Application of this moisturizer beneath the eye while doing makeup too has proved to give an even texture to the eyes. The products are highly affordable and hence loved by almost all.

Neutrogena:
If someone is looking for organic skin care products, then Neutrogena indeed makes the best and most affordable choice. The products available with this brand are all made from fresh fruits and chemical free ingredients and have proved to work wonder for blackheads, acne, pimples and wrinkles. The scrub available with it is effective for normal, oily and dry skin while there are specific face washes and cleansing creams as per the skin types. Since the entry of Neutrogena in the beauty product market, it has made way to be within the top beauty product company in India for two causes: the products are not at all harsh on the skin and the price is not heavy compared to one’s budget.

Start as a beauty product entrepreneur
Keeping in concern the growing love among people to have supple, soft wrinkle free skin, starting business in the beauty product segment seems to be a good choice. The only thing that you need to do if aiming for the same is to introduce some unique product in the market keeping the prevailing trend in concern. 

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