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Startup 21 Mar 2015

Start-up LaPlant introduces Rare Himalayan Herbal Infusion

Start-up LaPlant Beverages launched a combo of 10 Rare Herbal Infusions, grown especially in upper Himalayas, boxed in green tea and herbal infusions for wellness seekers across India. LaPlant is the first company to market it on a wider geographical area

LaPlant Beverages, a start-up that truly addresses the growing need of green tea and herbal infusions by wellness seekers in India, has launched its product offering of rare Himalayan Herbal infusions.

Herbal infusion is a nascent market in India, but world over, it has caught fancy of people seeking alternatives to tea and coffee with no caffeine.

Initially, LaPlant will be offering a range of 10 different herbs and blends under its Himalayan Herbal infusion range. Over the next one year, they plan to increase the number to 30.

The benefit of herbs grown in the Himalaya is well documented and multifold. Herbs grown here tend to retain more nutrition in their stems to pass over the adverse climatic condition vis-à-vis a similar herb from planes.

“We use finest Himalayan herbs, grown above 3000 feet from sea level,” said Pankaj Prakash, Co-Founder, LaPlant Beverages.

He further added, “All our herbs are hand-picked and manually cleaned to ensure zero impurity. The range offers people the choice of picking up infusion as per their preference, ranging from finest chamomiles to rhododendron.”

About the supply challenges on sourcing from Himalayas, Prakash said, “Farmers in these places do not have large land holdings. So, it was not possible for one farmer to cater to our volume needs. To ensure that the quality was consistent, we set up farmer groups in different villages that today work closely with us round the year. This also ensures that they get a good price for their product and stay away from middlemen.”

Currently, the product is sold through leading eCommerce platforms across the globe and from selected retail outlets in major metros.

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