Uber Health Tech Pvt Ltd, a start-up that builds social wellness apps for corporate staffers under the brand Zoojoo.be has raised funds to strengthen its team with experts in the area of behavioural science and product development.
Bangaluru-based start-up Uber Health Tech Pvt Ltd has built a social wellness app for corporate use named Zoojoo.be. The wellness app has recently raised $1 million (about Rs 6.4 crore) in series A funding from US-based VC fund RoundGlass Partners.
Founded in August 2013, Zoojoo.be attempts to bring about behavioural changes in users and help them cultivate healthy diet habits through fun games between co-workers.
“Our mission is to measurably and quantifiably improve the wellbeing and happiness level of the workforce. We want to achieve our goal by helping our users create long-term positive behaviour change by forming great habits,” Avinash Saurabh, Co-Founder and CEO of Zoojoo.be told Business Line.
Run by a small team of eight, Zoojoo.be had raised an undisclosed seed capital in May 2014 from a group of investors including K Srikrishna, Former Executive Director of NEN; Bikash Chowdhury, Global Head of Digital Marketing at InMobi; M Chandrasekaran, Director of Manipal Health Enterprise Private Ltd and others.
The company claims that its platform has over 35,000 users across clients such as Mindtree, Unisys, GE and others. It has operations in India and the UAE.
Meanwhile, Gurpreet Singh, Founder, RoundGlass Partners said, “With the increasing cost of care, the need of the hour is to shift focus from curative healthcare to preventive healthcare and wellness. I believe that Zoojoo.be’s wellness app with its behavior changing approach will help users bring a positive change in their habits.”
With Zoojoo.be, employees can pick customised health challenges. They can also keep a track of their activities using its online tracking interface, and earn points. Users can also build a team by adding their friends at work to their profiles.
For RoundGlass Partners, a Seattle-based venture firm that focuses on healthcare startups, this is the second investment in India.
This funding comes three weeks after it partnered with Flipkart co-founders Sachin Bansal and Binny Bansal, and Fortis promoters Malvinder Singh and Shivinder Singh, to invest $2.3 million (Rs 15 crore) in medical technology startup Wrig Nanosystems.