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Product Launch 2015-02-13

Scholl launches electronic foot file; organises promotional foot care session in Delhi

Reckitt Benckiser recently organised a quick pedicure session to promote its newly launched at-home filing product – Scholl Velvet Smooth Express Pedi electronic foot file in New Delhi.

Scholl launches electronic foot file; organises promotional foot care session in Delhi

Globally renowned consumer health and hygiene brand Reckitt Benckiser (RB) recently launched its new at-home filing product – Scholl Velvet Smooth Express Pedi electronic foot file, with an aim to take the personal grooming sector in India by a storm.

Commenting on the need of innovation in the Indian grooming sector, Nitish Kapoor, Managing Director, RB India said, “Scholl Velvet Smooth Express Pedi is a global mega success across Europe and Asian markets. This is the perfect time to launch this innovation in India so that the Indian woman like her global counterpart can use the Scholl Velvet Smooth Express Pedi to put her best foot forward without undergoing the time-consuming hassle of having to visit a salon.”

Designed with a ‘microlumina’ roller head, Scholl Velvet Smooth Express Pedi removes tough, lifeless skin and calluses, by exfoliating the feet through a gentle rotating action. The absence of sharp blades makes it safe to use and gives smooth feet to flaunt.

Bollywood diva Jacqueline Fernandez, who is also the Brand Ambassador of Scholl, graced the event. She said, “I’m proud to be the face of Scholl Velvet Smooth Express Pedi. As a girl, I love the joy, luxury and effortlessness of experiencing a pedicure on the go. Beautiful feet are coveted by all women, everywhere of all ages, especially when they want to look their best and show off those strappy heels.”

What it does?
Scholl Velvet Smooth Express Pedi electronic foot file is a simple ‘two steps’ procedure to get happy feet and a luxurious indulgence which doesn’t impact daily busy schedule of the modern women.

Step1: Buff away hard skin
Switch on the Scholl Velvet Smooth Express Pedi and move it regularly over the dry, dead skin applying light to medium pressure. An integrated safety stop prevents you from applying too much pressure. Continue with regular passes until the dead skin is removed and your feet feel silky soft.

Step2: Moisturise feet
Wipe or rinse feet to remove any excess dead skin and thoroughly dry your feet. For best results apply Scholl Velvet Smooth Daily Foot Cream Moisturiser.

Availability and Price
Scholl Velvet Smooth Express Pedi is available at all major shoe chains and modern trade stores in metro cities and online retail outlets – Flipkart, Amazon and Snapdeal at Rs 2,850 and additional roller for Rs 899. The foot and nail cream is available at Rs 200.

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