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Ayurvedic product 02 Jul 2015

Samskrt wellness and cosmetic care brand to foray into booming Ayurveda space

Samskrt is set to foray into wellness space and aims to carry forward the over 10,000 year-old legacy of Indian Ayurveda by offering 100 per cent pure Ayurvedic cosmetic care products to the world.

Ever since the Ministry of AYUSH has been formed, the wellness industry’s traditional overview looks promising ahead. Growing at a CAGR of 15-17 per cent, the Indian wellness industry is poised to touch Rs1 trillion by 2015, suggested a join study by Federation of Indian Chambers of Commerce and Industry (FICCI) and global consulting firm PricewaterhouseCoopers (PwC).

With an aim to tap the promising growth in wellness space and to revive the Indian lifestyle with traditional science of Ayurveda, a Mumbai-based company, Samskrt Natural Well Being Pvt Ltd paved the way towards wellness industry.

The company has aimed to create a loud buzz in the wellness industry with its impactful range of Samskrt brand cosmetics product, set to launch in September 2015.

Founded by former Director Sales at Merck India, Siddhartha Sengupta, the Samskrt brand would offer a range of message oils, medicines, tonics and capsules, cosmetics for face, moisture, body and hair.

“I am trying to bring Ayurveda into a lifestyle and showing people that even small changes that you do in your everyday life and practice Ayurveda just for 20 minutes is more than enough to keep you healthy for the next 50 to 80 years. You don’t have to pop a pill every time to beat any ailment,” said Siddhartha Sengupta.

The brand will also offer services like massage, consultation of nutrition, yoga and fitness exercises, for which, the company has partnered with Ayurvedacharyas, Yogacharyas, Doctors and Masseurs and brought them on board.

“Ayurveda is neither expensive nor it’s confined with Baba Ramdev. It’s about lifestyle, so I am trying to take Ayurveda to every home across the globe,” Sengupta noted further. 

The Samskrt products are moderately priced and are would be available online initially through the official website of the brand and a mobile app along with leading online marketplace Amazon.

Currently, the brand is also in conversation with leading hotel spas and hospitals to widen its availability and to spread its concept of ‘Making Ayurveda the lifestyle of every household’. The brand is also securing small space in salons.

Nevertheless, the brand is set to tap overseas markets of Africa, Middle-East and Germany to position its products in hospitals, wellness clinics and spas in these markets.

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