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organic foodMay, 12 2017

​Rising popularity of Organic Foods in India

Organic pulses and food grains dominated demand for organic food in the country since 2015 and it is believed that the segment is anticipated to continue dominating the market through 2021.

By Nibedita Mohanta

Rapid use of chemicals and fertilisers have forced people to find a healthy way of living, this is where organic market comes into consideration. Organic food make its roots firm after people realised the importance of being healthy and carrying a healthy lifestyle.

According to TechSci Research report, “India Organic Food Market By Product Type, Competition Forecast and Opportunities, 2011 - 2021”, India organic food market is anticipated to grow at a CAGR of over 25% during 2016-2021, due to increasing use of synthetic chemical fertilizers and pesticides in non-organic products that lead to various health issues such as cancer, obesity and birth defects.

Reports suggest that the government is making efforts to increase adoption of organic food, by the way of launching various policies and expanding land area under organic cultivation over the next five years.

Organic pulses and food grains dominated demand for organic food in the country since 2015 and it is believed that the segment is anticipated to continue dominating the market through 2021.

Here are a few points to vouch that India is the next destination for organic segment:

Rising popularity

Recently a lot of videos showing chemically produced vegetables, fruits and eggs became viral. These videos somewhat helped the popularity of organic segment in pushing forward.

Moreover artificially grown chicken and chemically shaped eggs have been proved to have spread many diseases in around the country.

People have witnessed the benefits of organic food on the health of stars and sports stars, who not only endorse but recommend to stay healthy and fit.

Awareness

This generation is educated and smart, thus they prefer to eat healthy and spend on healthy food than to spend on medical treatments.

They are well aware of the harmful effects of chemicals and fertilizers on the food products.

Moreover the plants and insects too have evolved with time, thus they are immune to these fertilisers, insecticides and pesticides. To stay a step ahead, the chemical composition keeps getting stronger and remains deposited on the outer layer of the fruits and vegetables, which does not get washed by simple water and result in working as slow poison or other harmful effects on human body.

To opt for safe food and healthy lifestyle, people prefer organic food over others.

Growth drivers

The global organic foods & beverages market is expected to grow at a CAGR of more than 15% from 2017 to 2021.

Sprout Intelligence expert team estimated that the global organic foods & beverages market in 2016 was worth more than USD 80 billion.

Rising lifestyle diseases such as diabetes, blood pressure and obesity, coupled with excessive contamination of conventional food are driving organic food sales, not just in the country but globally.

Opportunities

Indian market is very fresh for the organic segment and there are very few companies, who are ruling right now, thus there is opportunity for startups as well as franchisees to try their hands on and grab the opportunity.

Moreover India’s food market size is quite big, to replace it with organic food, more business and brands will have to jump in the game.

Thus there is a sea of opportunity for brands and entrepreneurs in this field.

People are opting for quality lifestyle over chemically charged lifestyle. Thus organic segment is going to take rapid shape in near future.

Related: Organic food in India

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