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spa industry 2018-01-29

Rejuvenating you of your senses in the surroundings of your own home

When we witnessed the spa market rocket its popularity amid consumers, we were awestricken by the emergence of mobile spa. What makes mobile spa a lucrative concept? Let’s find out.

By Prabhjot KaurFeature Writer

The global spa market is deemed to reach a spectacular 154.6 Billion dollars by 2022 at a rapid speed. Though there are quite a few types of spa available in the market, the ones basing their business on a holistic approach to health is deemed to be the one mounting the success ladder at a high speed.

While Europe is recorded to be the biggest shareholder of the spa market with a share of 39.1%, India is not lagging far behind. It is observing a steady growth of 8 percent in every quarter of the current business year from the past decade. Indians are very much familiar with the concept of a spa, mobile spas that are slowly being introduced and liked by most recipients.

Though mobile spas have accumulated a lot of love in the foreign market with their easy and available nature, the Indian market is slowly opening up to this concept. The perception of mobile spa is not very different from the traditional ones. Mobile spas provide a great convenience to the customers who have limited time or mobility that prohibits them from traveling far for obtaining their luxurious spa treatments.

The concept of mobile spas is the pioneering best for those people who after working are not left with ample time to travel the distance to get some wellness treatments for themselves. The notion of mobile spas is very much popular in the global spa markets like Malaysia where this trend is very popular especially among new mothers requiring postnatal services.

A Mobile Spa can be defined as a profitable enterprise that offers top-of-the-line health and beauty treatments. They offer treatments that include the best equipment for exercise, a range of steam baths and some form of relaxing massage.

Company To Look For

Power Spa
The market for mobile spas is at a very nascent stage in India. But that does not mean that there is no market for it. Power Spa founded in 2010 by Sunil Rao, Anurag Kedia, and Saurabh Garg is one such mobile spa unit. Power Spa offers a range of services to the would-be brides and party goers at home. The spa is located in 30 of the major cities in India including Delhi, Mumbai, Pune, Bangalore, Gurgaon, etc.

Vasaio Life Spa 
Often it is the simple and small ideas that change the lives of most. The life of Vickie Bennett, owner of Vasaio Life Spa in Grand Rapid changed with a very simple one. Rather than hoisting up heavy massage equipment in one go, she introduced the trolley. The idea was very successful and helped her bring in about $250,000 of revenue in the past year. Since then, the profits have been on the rise only.

Spoiled Rotten Events 
The story of Melissa Brown, the owner of Spoiled Rotten Events in Simi Valley, California is quite similar. Rather than giving up when told that the idea is not feasible, she worked hard for catering another range of customers. By a simple change of gears, she maximised her revenue through offering everyone from party goers to working women to bedridden patients and pregnant women the best services possible.

Conclusion
Spas offer you the best modes that you require for relaxation and letting go of the stress you accumulate while trying to multitask. After a period of back-breaking work, it is impossible for one to be in the hale and hearty condition. But, time constriction often ensures that they cannot adopt the means that is required for them to de-stress themselves. Mobile spas offer them the best means possible to counter by providing people numerous treatment options to choose from.

Though it is a very new concept and would certainly take time to completely put into practice on the Indian market, it is by no means lacking. Investing in the business model today is very viable with added convenience as well as benefits. The concept of availing a mobile spa will take off because of the convenience it offers to people.

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