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Beauty & Wellness 25 Sep 2017

Reaching out to Middle Class Customers through Franchising - Glam Studios

The beauty industry is growing and brands like Glam studios are helping it to expand well and provide affordable beauty to all genres of customers.

By Tanvi Jetly Feature Writer

Beauty is what everyone desires to have. It has become the most sought-after thing. With so many brands competing for the top position, it depends on how much each one is contributing and what all new innovations have come in because of their efforts. The beauty industry is growing and flourishing but this does not mean that it is easy to stay put in the market. The industry is full of new brands as well as the existing ones and the competition to make it big is getting tougher day by day. Glam studios is providing services which are not only of good quality but also are affordable. The smart thinking done by the brand on pricing is what has established them as a name customers prefer to avail services of.

Affordable Services and Franchising

In the beauty industry which is deep and wide like the ocean, it takes a lot for every brand to make a mark. Pricing is an important part as the brand has to decide this keeping in mind each and every section of the society. Glam studios has provided the customers with affordable beauty. The services are priced according to the pockets of the target market which suits to both the brand and customer. Not only services but the rate at which their various franchising models are priced is also affordable enough for the franchisees. The brand believes in setting up a model that provides pocket-friendly services but also provide support to the franchisees in order to take the brand forward and benefit them with the established name of the brand.

USP of the Brand

Glam Studios, being a big brand in the beauty industry, started franchising in order to create a brand for middle-class customers in the salon segment where they could be assured of high-quality services and authentic products at affordable rates.

“Glam Studios is the first and only brand operating in the budget segment in the salon industry. We offer the same products and services as those available in premium salons at rates that are almost 40% less to customers at Glam Studios, which makes it the go choice of the salon for the vast Indian middle class. The Unique Selling Proposition for our franchisee partners is that we do not just open new salons, but also partner with existing salons who want to benefit from the backing and support of a brand. Our franchisees benefit from increased business, higher visibility and the technological, marketing, product, training and HR support that we offer to our partners”, says Darakhshan Husain, Co-founder and COO, Glam Studios.

What attracted the brand towards Franchising?

Glam Studios chose franchising in order to create a brand for middle-class customers in the salon segment where they could be assured of high-quality services and authentic products at affordable rates. With 90+Franchise Salons, Glam Studios is looking forward to setting up 2000+ salons by 2019.

Franchising Network of the Brand

Glam Studios currently has 90+ franchise stores and one company-owned outlet.

‘We aim to bring 2000+ salons under our brand in India by 2019 and consequently expand internationally. The vision for the company is to make Glam Studios the largest chain of salons operating in the budget segment across the Globe”, she adds.

FRANCHISE FACTS

No. of stores (company-owned + franchise): 90+(Only one company-owned outlet)

Investment required: 5lacs+

Area required: 400SF onwards

Expected RoI: 250% in 3 Years

Expected break-even: 3 Months

Preferred cities & location: Pan India

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