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Acquisition 23 Apr 2015

Practo acquires digital fitness solution Fitho to make comprehensive health app

Digital fitness solution major FithoWellness has been acquired by Bangalore-based leading doctor search engine Practo, aims to offers a comprehensive solution to curative healthcare.

Bangalore-based Practo, a leading doctor search engine in Asia, has announced acquisition of FithoWellness, top digital fitness solution that has over two million people from across the globe use every year.

The acquisition will help Practo to expand its offerings rapidly and move into the preventive healthcare space, while easing way for its goal of making Practo the single health app consumers need.

“This is the first of several acquisitions we are exploring. It is the next step in our mission to make a single health app which offers consumers a more comprehensive solution ranging from preventive to curative healthcare. The FitHo team brings on-board enormous talent and expertise to help us tap into the preventive segment. I am very excited to have them join us and look forward to building new and exciting products for consumers with them.” Shashank ND, Founder & CEO, Practo.

Reportedly, the twin Founders of Fitho, Dhruv and Prachi Gupta will join Practo soon. Dhruv will be taking the role of Product Head for Preventive, while Prachi would take the role of GM – Operations, New Segments.

FitHo’s current offering will phase out over the next six months and Practo will launch a complete new preventive product that will leverage some of the technology from FitHo.

“We’re really excited to join Practo and integrate our technology and expertise with Practo’s offerings. Together we will be able to offer consumers interesting and unique solutions that are more comprehensive than either of us had before. We also find a great cultural fit with Practo where the discussions have been very collaborative about building great products and businesses together. I love the energy and passion that Practo team has for transforming healthcare and look forward to working with Shashank and the team to build some exciting products,” Dhruv Gupta, Founder & CEO, FitHo.

Significantly, Practo also acquires the proprietary algorithm and recommendation engine, which automatically suggests custom diets and exercise regimes to the users, based on their lifestyle, fitness requirements and food preferences.

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