Wellness Franchise Opportunities

MarketingFeb, 16 2015

Philips Personal Care launches styling prowess campaign to woo lovers

Philips Personal Care has launched a campaign in which consumers are asked to showcase their styling prowess with the brand’s products and the winners would get an opportunity to meet their celebrity Valentines.

By WI Bureau

In a bid to make Valentine's Day even more special to their consumers, Philips Personal Care has launched a campaign across India in which people will be showcasing their styling prowess with the brand’s styling products.

The winner would get an opportunity to meet their celebrity Valentines and may also win exciting prize from the brand.

The brand has released a statement, which said, “Philips Personal Care division has launched an interesting campaign across India wherein, this Valentine's Day people get an opportunity to show their styling prowess and get rewarded.

The brand is inviting people to style themselves, smartly and speedily, using the Philips styling products and participate in #PhilipsSpeedStyle and get a chance to meet their celebrity Valentines and loads of other prizes."

Recognising the changing needs of the modern and evolved consumer, Philips emphasizes on carrying new looks and changing styles more often than ever. Thereby, the brand offers range of styling products like trimmers, hair iron, hair tongs and more.

Anurita Chopra, Marketing Director - Personal Care, Philips Consumer Lifestyle India said, "Through #PhilipsSpeedStyle, we are giving youngsters an opportunity to celebrate Valentine's season with all the things they love - styling, speed, social media, selfies and gadgets that make new looks possible! Philips is providing the freedom and gadgets to style; all you have to do is bring your speed and show the world how stylish you can be using the Philips SpeedStyle app.”

The Philips Personal Care styling prowess campaign is on till March first week.

Related: Estée Lauder ropes in Hollywood actress Eva Mendes to promote front skincare range

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