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LaunchJun, 18 2015

Philips India launches new range of Bodygrooming solutions with brand ambassador Arjun Kapoor

Introducing new phenomena into Male Grooming space, Philips India has introduced Bodygrooming solutions to shave unwanted hair on men’s body.

By WI Bureau

With a strong legacy of helping Indian men experiment with their facial hair, Philips India has now introduced a new category into Male Grooming space by launching an exclusive range of Bodygrooming products with its brand ambassador Arjun Kapoor.

Philips Male Grooming range caters to a variety of electronic devices including trimming, shaving and grooming products. The revolutionary DIY (Do It Yourself) Bodygroomers product has been designed to suit the Indian male skin and smoothly help them get rid of body hair in a painless way.

Talking about the revolutionary tool, ADA Ratnam, President – Personal Health, Philips India said, “We have relied on consumer insights and in-depth study of market requirements to design these products, to drive growth in the Indian markets. We have created many categories in Philips Personal Care that have grown successfully in short span of time- Philips Trimmers, Electric Shavers and Depilation for women. The category growth is a testimony to the effective and quick results which only electronic gadgets offer and Philips is a pioneer in these innovations.”

The nifty, compact tools come with a bidirectional trimmer which provides as close a trim as 0.5mm, with a unique skin protector, which makes it painless and safe for sensitive areas.

Meanwhile, Arjun Kapoor, brand ambassador of the brand, shared his experience with the new Bodygrooming range. He said, “Indian men are becoming increasingly open to experimentation, with ever changing taste and style preferences. Grooming is essential to enhance one’s personality and self-confidence. I chose to endorse Philips body-groomers along with the beard trimmers because I relate with the products. I like to change my looks every now and then and confidence to pull off any look is a must, Philips Bodygrooming products are makingit all happen for me."

Bodygroom series 1000 is available in three variants at traditional and modern retail outlets along with e-retail portals at a price range between Rs 1,295 to Rs 1,495.

Related: Madhuri Dixit-Nene takes an entrepreneurial plunge; launches online dance academy for fitness

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