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Product Launch 03 Jun 2015

Philips India launches Depilation Solutions to address women’s hygiene concerns

Leading lifestyle brand for grooming gadgets’ Philips India has introduced Satinelle epilator range to address hygiene concerns among women; brand ambassador Alia Bhatt promoting the gadget.

Leading lifestyle brand for male and female grooming gadgets, Philips India has introduced a new campaign #BeReadyEveryday for its Beauty business with brand ambassador Alia Bhatt;

Under its #BeReadyEveryday campaign, the brand has introduces a new range of epilators under Philips Satinelle range. The Satinelle epilator range, launched with Alia, is an answer to all hair removal concerns of women which may leads to hygiene issue as well. Whether it’s the short hair which wax can’t remove or the lack of time when hair removalis needed, Philips Satinelle Epilators can address it all. 

One of the most sought-after Bollywood Diva, who is known for her stylish and promising young starlets, Bhatt shared, "Today, women believe in living their life to the fullest and nothing holds them back, forget body hair. Women deserve to look and feel great every day. So with this new range they can get smooth skin everyday and may get ready to #GoWowNow.”

She further added, “I am very careful about what I use on my skin and avoid anything which might be harmful. When it comes to epilation, I look for the best and this product comes with a unique skin stretcher attachment which tightens the skin, making the process gentler. It even has a specific attachment for when it's used on sensitive skin and makes it possible for women to experiment with their looks. I'm very happy to be associated with a brand that believes in the same style fundamentals as I do.”

The Philips Satinelle range offers three epilators which are designed to offer complete hair removal, ensuring the bodyhair growth does not hold back the free spirited soul of newage women.

“The brand's beauty line is all about fulfilling the needs of the modern woman by making products that suit her personality and help her express her individuality. We believe in fulfilling the aspirations of the evolving new age woman, who is confident, smart, wants to make a statement and loves tolook her best every day,” noted ADA Ratnam, Head, Personal Health India.

Easy to use on a regular basis, these epilators remove hairas short as 0.5 mm at the instant they show up, maintain the softness of the skin. These epilators, with their wide epilation heads and high tweezer motions per second, result in quick and easy hair removal.

The range offers epilators priced between Rs 2495 to Rs 5995 and is available across traditional and modern retail outlets along with some leading eRetail platforms.

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