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Product Launch 26 Aug 2015

Oriflame introduces new Neem variant in ‘Love Nature’ Range

Wholly owned subsidiary of Swedish cosmetics major, Oriflame India has launched Love Nature Range with its Brand Ambassador and Bollywood actress Sonali Bendre Behl in Mumbai, recently.

The wholly owned subsidiary of Swedish cosmetics major- Oriflame, has introduced ‘Love Nature’ range of skin care products in Neem, Tea Tree, Wild Rose and Aloe Vera variants.

The new range was unveiled by Bollywood actress and its official Brand Ambassador, Sonali Bendre Behl along with Juan Carlos Posada, Senior Marketing Director, South Asia and Prachi Mohapatra, Senior Manager, Brand & Communication, South Asia.

Commenting over the new innovation, Juan Carlos Posada, Senior Marketing Director, South Asia said, “Oriflame’s prime focus is to fulfill consumer’s needs through relevant product portfolio, strengthen business opportunity for our consultants and deliver on our brand promise, YOUR DREAMS – OUR INSPIRATION. Keeping in mind the Indian market, we launched Love Nature Range, which is infused with most cherished ingredients. The latest in this portfolio is the Neem range which has been specially created keeping in mind the Indian skin type.”

Voicing the same, Sonali Bendre Behl, Brand Ambassador, Oriflame India said, “I've had a hugely satisfying journey with Oriflame and I am excited to be a part of the launch of their latest offering 'Love Nature', which has been inspired by nature's bounty.  I've experienced first-hand, Oriflame's passion and dedication to develop products that are best suited for Indian skin, creating a unique experience for the Indian consumer.”

The expanded range of the Love Nature range is available four exclusive variants which include:
1. Love Nature Neem Face Wash Neem, Clay Mask Neem, Face Moisturizer Neem. This range is priced between Rs. 199 to Rs.279.
2. Love Nature Aloe Vera Gel Mask, Face Toner,  Gel Cream, Face Scrub and Cleansing Gel. The range is priced between Rs. 299 to Rs. 379.
3. Love Nature Tea Tree: It helps in removing impurities, make-up and excess sebum. The range offers Cleansing Gel, Face Toner, Face Lotion and Blemish Solver at price range between Rs. 329 to Rs.399.
4. Love Nature Wild Rose: Rich nourishing range containing extracts of natural wild rose to soften and smoothen skin. The range offers product including Night Cream, Day Cream, 2-in-1 Cleanser and Rose Water at price range between Rs. 149 to Rs.349.

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