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Wellness Industry 30 Aug 2017

Online business opportunities for wellness industry in India

Today, wellness industry in India has surely become a favourable sector for entrepreneurs to invest their money and time in. Let's read through various business opportunities available.

By Madhusree Chowdhury Feature Writer

Health and wellness are versatile industries that provide ample opportunities to start a promising business and flourish in due course of time. In India, the gross worth of wellness industry is raging at a huge pace. As per the statistical report from FICCI and PWC, the industry is growing at a pace of 27% every fiscal year. In the same context, the industry is hoping to cover a mark worth INR 1.5 Trillion by the end of 2020.

From fitness centre to supplement business, everything that contributes to the wellbeing of the stressed population comes under the wellness industry. It also includes the services offered by consultants and experts for maintaining a proper health. Probably, the best feasible plan to start a wellness business is online service. The necessity of funds and resources is less in this case but the idea can be very fruitful if implemented properly.

Online business opportunities in wellness industry
The advent of internet and technology has made it possible to find and get anything these days. Currently, the urban population has less time, but more disposable income to spend. The use of social media platforms and online forums has enlightened them regarding the true wellness. Sedentary lifestyle and contemporary food choices are imposing a potential threat to the health of individuals. One out of two persons does not get proper nutrition from their foods and are overweight in the urban segment.

This part of the distressed population needs a good platform where people can find respective services and products to get their health back and avoid the risks of lifestyle diseases. Opting for an online business can be a good opportunity in the Indian market.

The opportunities roam around two different aspects.

  • Products

The range of products in this aspect is vast. From health supplements to fitness gears, everything related to the wellbeing of an individual is included in this segment. You can open an online store where you can cater natural products such as herbal cosmetics, organic food, natural kitchen must-haves, etc.

For an instance, in the natural grooming products, brands like Himalaya, Lotus, Khadi Naturals, Vaadi, Just Herbs, Biotique, Forest Essentials, etc offer franchises. You can bring down the products and establish an online selling platform.

On the other hand, you can also opt for essential oils supply, dietary supplement distribution, healthy products such as organic food resources, etc. If you want to go for consumer durables, then you can sell workout clothing for yoga, dancing, cross-fit training, cycling, etc. You can also sell workout gears such as dumbbells, shoes, physical training equipment, tutorials, etc.

  • Service

Reaching out a proper consultant or an instructor is pretty convenient nowadays. The online portals offer a great venue to contact the experts in the field and get a proper consultation regarding fitness, health, diet, etc. The services such as consultation and guidance can be provided via YouTube channels, owned websites, or reaching out via mobile apps.

The online platforms can offer ‘DIY’ guidance and tutorials in fitness training, yoga, diet, and other necessary aspects of the wellness industry. The service can also include personalized sessions regarding any topic with the enthusiasts. For an instance, you can come up with your own video service where you provide information and teach about various healthy dishes, shakes, tonics, natural grooming methods, etc.

Conclusion
The wellness industry offers an ocean of online opportunities for business. The idea can be regarding selling natural products, fitness gears or providing expert services to help the population to overcome the health-related problems easily. By adorning prospective brands and adopting apt promotional methods, the idea will lead to fruition. 

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