Customers are getting more attracted towards brands that can provide them with the gift of convenience.
There are many brands that are in the spa and salon industry. Consumers are not short on options but still many feel disappointed. The reason for the same is the expectation of people that get overlooked or are not met by the brand. But some brands in the spa and salon industry are having a grand time with high profits and great customer base. These brands had their own time of struggling but what made them rise was maintaining good quality standards and recruiting skilled staff which can provide flawless services. In a conversation with Pinks n Bloos, a brand known for its quality services in the spa and salon industry, for our Indian Salon and Wellness Yearbook 2017, the brand tells us about their journey so far, the best they offer and much more.
Most of the brands offer skin treatment and slimming services which comes under Cosmetology whereas Pinks n Bloos are into Salon and Spa Services which are meant for grooming and has become a part of the day to day life. There are brands who concentrate on Individual segments either Salon or Spa services separately. Pinks n Bloos offer a one-stop grooming destination along with Spa services at reachable pricing.
The Journey So Far
As an entrepreneur, as much as exciting it seems the journey was not any less challenging. Along the journey, Pinks n Bloos have learnt from challenges by improvising services to clientele which contributed to the growth of the company. They were the first corporate salon in Hyderabad to enter gated communities at a risk of investment at subsidized rates. Their outstanding services to customers spread across as a word of mouth that shrieked the advertising or marketing expenses and has given a chance of expanding to other Gated communities. The brand was ambitious to offer nearby facility at a reasonable price.
They manage to gratify their customers by offering all grooming services at one stop for the whole family.
The challenges they faced are similar to that of anyone prevailing in this industry. Staff retention and client satisfaction happen to be most challenging. The brand’s perspective towards challenges and learning to effectively handle the situations distinguishes them from the rest.
A very prominent community where Pinks n Bloos is now doing good business refused to give them a place initially when they were starting their Brand. They heard from the same community authorities saying that the community is not an asset to them anymore, but the brand has become an asset to them which lifted their spirits.
Salon and Spa biz are inseparable and are interrelated where grooming with wellness and relaxation is almost an essential package. The business holds a promising future where the society identifies grooming to be a major factor for their confidence.
Sincerity and genuinity are essential for any business to grow. Recruiting and retaining staffs must be cautiously done where the staffs should work for the company as that of their own. For any start up the initial stages are crucial to sustaining a good name that can be acquired through good feedbacks and high satisfaction level. Trust can be only acquired through high standard services. Economical Pricing with high-quality services and believing and practising ethical business services is of utmost importance for any startup.