Hotline: 1800 102 2007
X
Loading
Search Business Opportunities
Wellness 25 Sep 2014

Now, soft drinks to be blended with natural fruit juice

Modi has already asked research bodies to work on the possibility of blending cola drinks, which are widely considered unhealthy, with natural fruit juice.

By PTI

Prime Minister Narendra Modi has asked soft drink makers like Pepsi to try and mix aerated drinks with 5 per cent fruit juice to help distressed farmers find a new market for their produce.

 

Modi added that he has already asked the Central government's research bodies to work on the possibility of blending cola drinks, which are widely considered unhealthy, with natural fruit juice.

 

"We drink Pepsi, Coca-Cola and I do not know how many similar beverages are available in the market. The trade runs into billions of rupees. I have asked the companies if they can blend 5 per cent natural fruit juice in the beverages they make," Modi said after inaugurating the country's first integrated food park here.

 

"I am not asking for much. If 5 per cent of juice from fruits produced by our farmers is added, the farmer will not be forced to search for a market to sell. A single decision can ensure billions of rupees of trade," he said.

 

By doing so, he said, farmers will not be forced to dump their produce and let it go waste because of unremunerative prices and the country can save Rs 30-40,000 crore by reducing the wastage of food products through processing.

 

According to a report by Indian Council for Research on International Economic Relations released last December, the consumption of non-alcoholic beverages is expected to increase by 16.5-19 per cent over the next three years in the country.

 

The report says corporate manufacturers of non-alcoholic beverages are expected to grow at an annual rate of 16.5 per cent and non-corporate manufacturers at 19 per cent.

 

The estimates are based on an assumed gross domestic product growth of 7 per cent, which is much higher than the 5 per cent growth several economists have forecast.

 

The country's beverage market is largely unorganised, with nearly 75 per cent of the demand serviced by companies in the unorganised sector.

Comment
Related opportunities
  • Casual dine Restaurants
    About:RISO is a casual dining vegetarian restaurant launched by one..
    Locations looking for expansion Maharashtra
    Establishment year 2014
    Franchising Launch Date 2017
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 2200 - Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
  • Others Dealers And Distributors
    SI Teleshopping (Shop India Teleshopping) Shop India Teleshopping is a teleshopping..
    Locations looking for expansion Madhya Pradesh
    Establishment year 2013
    Franchising Launch Date 2013
    Investment size Rs. 2lac - 5lac
    Space required No - 100 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Indore Madhya Pradesh
  • About Krios KitchenKrios Kitchens delivers the ready to use kitchen at..
    Locations looking for expansion Gujarat
    Establishment year 2003
    Franchising Launch Date 2015
    Investment size Rs. 20lac - 30lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
  • Tea and Coffee Chain
    About:Garam Kittli is an ideal place to enjoy traditional &..
    Locations looking for expansion Gujarat
    Establishment year 2013
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 100 - 800 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Ahmedabad Gujarat
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories