Now, soft drinks to be blended with natural fruit juice
Hotline: 1800 102 2007
X
Search Business Opportunities
Wellness 2014-09-25

Now, soft drinks to be blended with natural fruit juice

Modi has already asked research bodies to work on the possibility of blending cola drinks, which are widely considered unhealthy, with natural fruit juice.

By
Now, soft drinks to be blended with natural fruit juice

Prime Minister Narendra Modi has asked soft drink makers like Pepsi to try and mix aerated drinks with 5 per cent fruit juice to help distressed farmers find a new market for their produce.

 

Modi added that he has already asked the Central government's research bodies to work on the possibility of blending cola drinks, which are widely considered unhealthy, with natural fruit juice.

 

"We drink Pepsi, Coca-Cola and I do not know how many similar beverages are available in the market. The trade runs into billions of rupees. I have asked the companies if they can blend 5 per cent natural fruit juice in the beverages they make," Modi said after inaugurating the country's first integrated food park here.

 

"I am not asking for much. If 5 per cent of juice from fruits produced by our farmers is added, the farmer will not be forced to search for a market to sell. A single decision can ensure billions of rupees of trade," he said.

 

By doing so, he said, farmers will not be forced to dump their produce and let it go waste because of unremunerative prices and the country can save Rs 30-40,000 crore by reducing the wastage of food products through processing.

 

According to a report by Indian Council for Research on International Economic Relations released last December, the consumption of non-alcoholic beverages is expected to increase by 16.5-19 per cent over the next three years in the country.

 

The report says corporate manufacturers of non-alcoholic beverages are expected to grow at an annual rate of 16.5 per cent and non-corporate manufacturers at 19 per cent.

 

The estimates are based on an assumed gross domestic product growth of 7 per cent, which is much higher than the 5 per cent growth several economists have forecast.

 

The country's beverage market is largely unorganised, with nearly 75 per cent of the demand serviced by companies in the unorganised sector.

Comment
Related opportunities
  • Quick Service Restaurants
    About Us: Chowringhee is a well known name in Delhi NCR..
    Locations looking for expansion New Delhi
    Establishment year 2004
    Franchising Launch Date 2015
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater South Delhi New Delhi
  • About Us: Conceptualized to disrupt the salon industry in india, Sooper..
    Locations looking for expansion Delhi
    Establishment year 2010
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Juices / Smoothies / Dairy parlors
    About: We are a new-age startup with a vision to make..
    Locations looking for expansion Karnataka
    Establishment year 2013
    Franchising Launch Date 2016
    Investment size Rs. 10lac - 20lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Build your own Successful business! Welcome to the Waays &..
    Locations looking for expansion Maharashtra
    Establishment year 2010
    Franchising Launch Date 2014
    Investment size Rs. 50 K - 2lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts