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Tech Digital 13 Apr 2016

Now an app can make you earn, on calories burn

The start-up has tied up with a number of companies like FreshMenu, Truweight, Fiticket, HealthyWorld.in, True Elements, HolaChef, Yumist, Zimmber etc., as reward-partners, and in return, get a social platform to market products and services through social...

Founded by Shubham Goyal, Pankaj Singh Bora and Prashant Chourasia in October 2015, Fitard is a gamified health and fitness app, mend to motivate users to switch to healthier lifestyle. Acts smart by engaging users through competition and rewarding them on achieving fitness goals, Fitard is integrated with Google Fit to track daily steps of users via phone sensors.

The start-up has tied up with a number of companies like FreshMenu, Truweight, Fiticket, HealthyWorld.in, True Elements, HolaChef, Yumist, Zimmber etc., as reward-partners, and in return, get a social platform to market products and services through socially positive marketing.

The Android app has been rated 4.6 on Google Play and is in the process of launching iOS app soon.

Here is some offerings of the app:

1. Tracking: The App tracks user‘s steps automatically. There is no need to start your session every time you go for a run or a walk. User‘s earn points (Fitcoins) based on the number of steps.

2. Redeem Rewards: Users can redeem these fitcoins for different types of Exclusive Rewards by 25+ Reward Partners across different verticals. Rewards can be freebies or heavy discounts on various products and services.

3. Public Challenges: Users can participate in Public Challenges, and if they come up as winners, they get rewarded.

4. Private Challenges: Via this option, users can throw fitness challenges to their friends/ colleagues/ family, and watch their progress while cheering and motivating each other.

Monetization Model

  • 1.The company charges its reward partners for marketing, brand building and customer acquisition.
  • 2.Data as a Service (DaaS) – Integrating with diet planning firms and help in designing better diet plans based on user‘s activity.

Traction Details

The bootstrapped start-up which has plans to raise external funds in the near future, claims to have 500+ Daily Active Users with 3000+ downloads and 25+ partners at present, across 4 cities namely- Mumbai, Bangalore Gurgaon and Pune.

Uniqueness

Fitard works on a whole new concept of motivating users for fitness by rewarding them to continue their fitness routine, maintains Bora. He adds, ―There are tons of apps for tracking your fitness, lot of start-ups working on aggregating gyms, classes etc. But the problem of motivation for the users to run or to continue their fitness routine still lies.

There are over 2.5 billion Smartphone users worldwide with India having around 200 million. Fitard plans to target the critical masses with its ―easy to use‖ mobile platform. The start-up also has plans of entering the corporate wellness segment to help corporate run successful wellness programmes.

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