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Beauty Product 23 Mar 2015

Now, transform your look with Lakmé's new virtual make-up app

Lakmé has launched the Makeup Pro App for the ones who like to vamp new look daily. The virtual app lets you see how each product of the brand looks on you digitally, before you set out to buy it.

Unveiled on the first day of ongoing Lakmé Fashion Week Summer/Resort 2015, the Makeup Pro App is a true delight for every beauty buff. The app was unveiled by current face of the brand, Bollywood Diva Shraddha Kapoor, who sashayed down the ramp a black outfit by Dhruv Kapur of DRVV, while experimenting new looks with the app.

Commenting on the exclusive innovation by Lakmé, Kapoor said, Makeup Pro is an amazing app, every time I have a 5 minute break during a shoot, this is what I do. It is extremely user friendly and helps me select colour and styles that complement me, in an instant. I also love how I have access to all the Lakmé make-up right on my fingertips.”

During the show, models were seen strutting down the runway in the DRVV’s ensemble, curated by Lakmé expert Natasha Nischol, highlighting the beauty brand’s revolutionary innovation, first of its virtual makeover mobile app.

“I am also very thrilled about the Lakmé Makeup Pro app, as it is a true delight to every beauty buff and will change the way we explore and create makeup looks,” noted Nischol.

Significantly, the entire show was themed on ‘the evolution of Sculpt’ with avant garde looks created by Nischol, who brought alive various art forms in make-up looks like etching bronze, mosaic, clay and paint. All the looks were complimented by Sculpt inspired hair-dos created by Lakmé Absolute Salon Team.

Voicing the same, Purnima Lamba, Head of Innovation at Lakmé said, “Taking it one step further, we empower every Indian woman to experience this beauty trend first hand with the first of its’ kind - Lakmé Makeup Pro app. A true revolution in the world of makeup, this real-time Makeup Pro app promises to be the biggest blockbuster in beauty and we are absolutely thrilled to bring it to all makeup lovers all over the country.”

With Lakmé Makeup Pro, girls can virtually try out her favorite looks in real time and making the app their everyday make-up expert. From prepping the skin to applying make-up, complimenting eye shadows to lipsticks with the apparel, this app give advantage to check how each Lakmé product looks on her. In fact, one can instantly buy the product after selecting the most suitable one.

Meanwhile, elaborating on the USP of the app, Srinandan Sundaram, Vice President, Skin care and Make-up, Hindustan Unilever Ltd said, “A true revolution in the world of makeup, this first ever real-time makeover app allows users to try out the most vivid looks and shades without having to think twice. Users now have access to our entire portfolio of products that they experiment with instantly with their finger-tips. We have also captured the latest in makeup trends through pro-stylist looks created by our experts.”

The best part of this app is that, it requires no clicking of selfies to select the products. Just turn on the app and it activates the latest in facial recognition technology that can transform the consumer in real-time. However, still if someone wants to transform an image or experiment it with the Facebook gallery album, the makeover app does it easily.

Lakmé Makeup Pro is equipped with over 100 real-life cosmetics shades, over 75 Pro-Stylist looks and over 50 product recommendations.

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