Online beauty retail is proving to be a bankable business model in India as seen from the success of companies like Nykaa.com, Purplle.com and Vyomo.
Going online is now a dream for every entrepreneur – salon & spa owners are no different too. E-commerce websites are not just the recent hit-thing, but are aiding the salon owners reap great revenues by offering their services online. This not just enhances your beauty brand’s reach – but also allows your client to 'book-her-appointment' while being at the comfort of your home! To promote your brand-new e-commerce site is not a cakewalk. So here is a list of branding tips to let your e-commerce portal reach a new high.
1. Introduce Online Offers
With so many online portals, mobile applications entering the world of biz, clients have become habitual of various attractive service-combos, offers, deals and packages that will help them save a lot. People tend to get tempted with freebies, buy one get one offers and combo-package offers and are more likely to avail services offered on lowered prices.
2. Give Flat Discounts
The world is crazy for discounts and more and more clients are looking for great deals online! So, if clients get some percentage of discounts at the comfort of their home i.e. online – they are amongst the first ones to grab it. Giving seasonal or festive discounts may work wonders for your salon. Also, always make it a point to highlight the discounts being offered on your e-commerce website to make the most of it.
3. Go for 'Special Promo Code'
Granting their wish – you can also introduce deals like; 'Refer a friend', 'Second buy offer', 'Promo-code' 'one plus one', freebies, or some percentage of flat discounts to let your services sell like hot cakes in the virtual world! This will help you gain regular customers in the long run.
4. Promote the OFFERS
Not promoting your offers and deals through various media platforms is going to take you nowhere. In order to create awareness about your brand and the offers you’re going to provide, you certainly have to set your marketing strategies right. For this, you can begin with booking a classified column on database online sites like JustDial, Sulekha, YellowPages to enhance your reach towards a wider set of audience.
5. The Internet Effect
With no dearth of social website and other online platforms, there has always been a rise in the number of users available online. You can bring the focus of these people towards your brand by engaging them on social media. People are getting a lot of posts on their news feed, Twitter feed etc. Chances are higher that your post can be ignored by your audience. Therefore, you should share a lot of posts on all your social media platforms. Re-sharing your old post is also a good practice to increase engagement with your brand.
6. Social Media to Rescue
The power of networking of social media can let you market your brand in the most plausible way. However, every platform is not suitable for everyone; you have to learn by trial and error method where your target audience is spending time.Each platform is made to satisfy a particular purpose. Facebook is one of the most popular social media platform which you cannot ignore in your social media marketing. People visit the site for fun.It’s like an online hangout place in the virtual world. You should post light, funny, easy to understand posts, which on the same time should convey your message too. It is more favourable for the B2C industry.Twitter comes second after Facebook in the list of social media platforms on the basis of its number of users. It is good for both B2B and B2C industry. It is a great platform where you can update your followers about your new product and services directly.
7. Last but not the least, Focus on Quality
In order to retain the clients you’ve gained, focus more on providing quality services as only that would stay with your clients in the long run. For this, make sure you always buy good quality products for your salon so that is has the best effects on your clients. Hire trained staff which is well-versed with their skills to provide the clients their services in the best possible way. As results and effects in the beauty industry count, delivering great results will only let you attract more clients day by day.