Hotline: 1800 102 2007
X
Search Business Opportunities
Startup Funding 2015-10-07

Naturally Yours raises undisclosed amount of seed fund from Angel Investor Sanjay Mehta

With more Indians consuming organic food every passing day, the Indian organic food market is growing at a CAGR of 30 per cent and set to touch US$ 1bn in 2015.

Naturally Yours raises undisclosed amount of seed fund from Angel Investor Sanjay Mehta

Angel investor and serial entrepreneur Sanjay Mehta has blessed Mumbai-based online organic food products’ brand Naturally Yours with an undisclosed amount of seed funding.

Relying on its strong industry insight, Mehta had invested in the organic products player. Unveiling his motive behind the funding, Mehta said, “Demand for organic food is growing exponentially. Naturally Yours is the most credible organic food brand available online on leading market places. Its target audience are urban health conscious millennials.”

Founded in 2010 by Vinod Kumar and Priya Prakash, Naturally Yours team works with hundreds of organic farmers as well as Farmer Groups across India, building a strong, reliable and ever expanding farmer network.

“We ensure every farmer gets the fair deal and is profitable at his end. This is critical as this ‘honesty premium’ ensures that the product is of excellent quality and is available consistently,” said Prakash, Co-Founder of Naturally Yours.

Currently, Naturally Yours has over 100 products under its brand name. This Internet first brand sells on portals like Amazon, Flipkart, shopclues, Healthkart, Pepperfry and various others. One can also order products through its online official website.

“We are one of the leading brands on Amazon India in their health and gourmet section executing over 2000 orders/month. And we see this increasing over 30-40 per cent month on month,” informed Kumar, Founder, Naturally Yours.

With this seed funding, the team plans to enter into new product categories and increase their product range.

“We see a huge gap in a lot of product categories in the organic and wellness industry and we will launch about 70-100 new products over the next 12-24 months to fulfil this gap,” noted Prakash.

While, Kumar disclosed, “The money will also be used to expand the core and the support team as we plan to achieve a run rate of 10,000-15,000 orders per month in the next 12-24 months,” says Vinod Kumar, Founder Naturally Yours.

Conspicuously, the team intend to sell solely through online medium over the next 12-24 months, have no plans to enter into brick & mortar model in near future.

Comment
Related opportunities
  • Ice creams & Yogurt Parlors
    About : Ice Cream factory is an innovative live ice cream..
    Locations looking for expansion Maharashtra
    Establishment year 2012
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 225
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai Maharashtra
  • Express Food Joints / Drive Through
    Have you ever dreamt of owning a food franchise opportunity? Grab..
    Locations looking for expansion Rajasthan
    Establishment year 2010
    Franchising Launch Date 2011
    Investment size Rs. 10lac - 20lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Jaipur Rajasthan
  • Beauty Salons
    About Us: Hair Speak is an international-grade spa & salon brand..
    Locations looking for expansion Karnataka
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 600
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Tea and Coffee Chain
    About Us: They are explorers in the organic coffee industry, Wheelys..
    Locations looking for expansion Delhi
    Establishment year 2014
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts