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Business Growth 2015-06-09

My experience in wellness industry proved profitable for Pachouli: Spa Owner

Spread in an area of about 3,200 sq ft, Pachouli Spa is a wellness destination offering an array of services under one roof which includes relaxing spa to the solution of all the beauty needs and much more.

My experience in wellness industry proved profitable for Pachouli: Spa Owner

Beauty is synonymous with women and so is beauty business. Dominated by women entrepreneurs mostly, spa is a lucrative business option, thought Preeti Seth, Owner, Pachouli Spa. A nutritionist by profession and Seth has profoundexperience of 16 years in the field of health and wellness.

Launched in September 2010, Pachouli is successfully running two outlets in Delhi-NCR with a dedicated team of 33 people for each of the Centre. However, Seth has big plans of opening 10 more chains in near future and wants to gradually spread presence of Pachouli in all over India.

Wellness India talked to Seth to understand her spa business, business strategy and future plans.

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How competitive is this market as per your experience and observation? What kind of strategy will you be following to maintain leadership position in the market?
Competition is everywhere, so, if people are getting aware and conscious, many places are also opening to accommodate them. Thereby, one actually has to work hard to retain the customers. My strategy is simple and clear, which is to satisfy the customer and work on improving the service quality.

How many spa therapy rooms do you have including number of therapy sections like hair spa, foot reflexology and dry massage stations (if any)?
In total, we have about 11 rooms to accommodate a range of hair treatment and reflexology along with the beauty treatments. Apart from that, we do have electronic relaxation stations also, to accommodate our special Detox foot spa.

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What is your strategy to woo local or international tourists? Please mention some of the marketing campaigns that youare going to initiate for the same.
We have always been a good option for tourist because of a wide range of services offer at Pachouli. For this, we havebeen doing some marketing activities like tie-up with the hotels and resorts in the vicinity. Apart from that, our online promotions are on mostly. We usually focus on PR, Ads and Social Media Marketing.
     Nevertheless, we often organise special activities like offer of the month. For instance, last month, we conducted Spa Luscious Week, a whole week dedicated to Spa. Same way we celebrate and create offers for all special occasions like Mother’s Day, Valentine’s Day, Summer Holiday Retreat etc. Currently, we are doing ‘Summer Holiday Wellness Retreat with Pachouli’ in which, we have come up with a special weight Loss offer and Spa at Rs 1,299.

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What kind of initial investment you’ve made in setting up the spa business operation? What is your expectation on ROI?
The Initial investment is around 1.5 crore. The expected ROI is about 30 per cent which one can expect post three years. With the kind of experience and knowledge of the industry I have, since the inception of the business, we are reaping profit. In the business of wellness, there is no ‘off season’.

What will be the initial fee for your spa? How different would be your pricing strategy to gain competitive edge over others?
The range of spa treatment starts from Rs 1,800 & goes high till 4,500 per session. Here at Pachouli, the concept is totally different, where in, our team of professionals work towards giving a personalized approach and prescribe the right treatment suitable for the client’s skin type and requirement..

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Please elaborate on the revenue model of your spa. What is your expectation in terms of cash flow?
We have different models available like FICO, FOCO& FOFO. We are quite flexible and believe in the growth of the brand so the cash flow is added up to 5 to 10 per cent every month.

Elaborate on the staff selection and training of your spa? What is your strategy to maintain the quality of services in each of your outlets?
For staff selection, the concept is to have a mixture of fresher’s blend with experienced staff. Keeping trained staff brings in the stability and trust for the brand, and keeping fresher’s brings in the newness to the conceptualization of services. This fusion is excellent for a brand to grow.

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What’s the roadmap in the year ahead? Shall we expect any unconventional or innovative therapy or service to be introduced soon?
Roadmap for the coming year is to come up with more branches and touch lives of many with an aim to transform and beautify them further. As far as the innovations are concerned, change is the only way to upbeat the existing market position.

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