Fitternity marketplace aims to be the 'Zomato’ for the fitness industry. The startup is expected to deploy the funds for expansion in new cities, operations and marketing along with scaling its technology.
Mumbai-based online marketplace, Fitternity is a fitness discovery platform that enables users to find fitness options, book trials and kick-start their fitness journey.
Aims to be the 'Zomato’ for the fitness industry, Fitternity has secured its first institutional investment of about Rs 6.3 Crore ($1 million) from startup fund Exfinity Venture Partners, promoted by IT industry veterans such as TV Mohandas Pai.
Expectedly, the fitness marketplace will be utilizing the funds to spread its presence in newer cities, meeting operations and marketing expenses and towards enhancing its technological offerings along with furbishing the mobile app.
Operated by Fitternity Health e-Solution Pvt Ltd, Fitternity was established in 2013 by its 29-year-old Founder Neha Motwani. It has listed over 7,500 centres and collaborated with 1,500 service providers in Mumbai and Pune since its inception.
"Users can have free unlimited trials before making a decision with this platform, a choice people like me did not have earlier, a major gap that I saw and started up as a result," said Motwani.
Significantly, the 29-year-old young woman entrepreneur has quit her job as a consultant at Aon Hewitt, travelled six cities, met over 500 people, all to understand why there was no organised method of fitness and discovery when the interest was always there.
The company claims to provide detailed information like photos, videos, rate cards, and user reviews on all fitness related services and gym owners, trainers & nutritionists use Fitternity.com to market themselves and attract new customers.