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Startup funding 27 Aug 2015

Mumbai-based at-home beauty services start-up Belita raises funds from VC firm India Quotient

Aims to scale-up the team, technology and operations in newer cities, beauty start-up Belita Retail Pvt Ltd, which runs an on-demands home beauty services marketplace Belita has raised Rs 2.5 crore in angel funding.

The Mumbai-based company Belita Retail Pvt Ltd essentially aggregates beauticians and trains them to serve the customer better. Currently, it has nearly 50 beauticians on board.

With an aim to provide technically advance services at the comfort of home, the start-up has bagged handful amount of funds from angel investors.

Reportedly, the round was led by early stage VC firm India Quotient and Supreet Singh, CEO, Altor Executive Search, with few other investors from LetsVenture and Lead Angels participating in the fundraise.

“Belita has the potential and capability to grow into a multi-city service. The slow, organic growth would not help fulfill our vision. This angel round would help us grow faster by building a bigger team, better tech, and expanding to new locations and cities,” shared Akshay Jain, Co-Founder, Belita.

He further informed that the funds will be utilized for scaling up the team, enhancing technology, strengthening operations and expanding its presence in new cities.

Meanwhile, Singh said, "The Belita team has got complete control on their model. With passion and experience of the founders, we believe Belita is set to continue with leadership position within this industry.”

The company was founded in September 2011 by Garima Jain, an alumnus of Indian School of Business with her husband and serial entrepreneur Akshay Jain, an IIT alumnus.

Significantly, the on-demand services in wellness space are seeing a lot of investor interests with number of angels-backed start-ups are mushrooming in the Indian market. This shows a positive improvement and future scope for the wellness Industry.
 

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