A twist in the services menu and the complete environment of a spa can be attributed to the new traditions and cultures the brand are focusing on which comes as a breath of fresh air for the customers.
The culture of India is very rich. Our customs, traditions, foods, clothing etc, all have colours of the diversity we represent. Brands in the beauty industry, for quite a long time, have been keen on adding our culture to their services and ambience. With the changing times and tastes of the customers, brands have come up with services and environment inspired by various other cultures other than just Indian. It is a great way to enjoy other traditions as well as calm and relax our body, mind and soul. In a conversation with The Thai Spa for our Indian Salon and Wellness Yearbook 2017, the brand tells us about the best they have and what they bring to the table with the Thai traditions and theme they follow in everything they provide.
Thailand began its spa history with the Thai massage 2500 years ago. In the Thai language, it is usually called nuat phaen thai (Thai-style massage) or nuat phaen boran (ancient-style massage). With such deep-rooted traditions only authentic Thai services are delivered by highly trained therapists who represent the very same ancient traditions and skills, can truly provide the benefits of a spa service. The Thai Spa, one of the first spas in the country to provide working visas to trained Thai therapists delivers that truly authentic Thai spa experience. It was supposed to stand for authentic Thai spa services and so they called it just that. The brand today is synonymous with a 5Star ambience and high-end spa experience.
The Thai Spa is one of the first spa chains to have set up shop in India. It was in a way a trendsetter. The early years were a big struggle to bring up the quality of services delivery. A lot of effort went into the discovery process of what is good and what does not work. Aroma preferences are so personal and the search for the right ones made them knock many renowned sources in Thailand and other countries. All the learning that the Thai Spa has gathered in these years helps them stand out in the market today. From the first spa in South City Mall in Kolkata to the latest one to have opened in Phoenix Marketcity, Pune, they have come a long way, touching the mark of 38 branches and a few more in the pipeline.
At The Thai Spa, the sturdy strength of the therapist's arm delivers the exact amount of pressure and does that accurately. Without this perfection, a spa service has no benefit. The oils and aromas play a crucial role in awakening the senses. Only pure essential oils find its way to our spa centres after rigorous quality checks. The range of spa services addresses all age groups making it a place where a family can come together for spa services. High ethical standards and oriental interior décor make it the perfect place for men and women to spend the time to relax and rejuvenate. Membership options make it convenient for consumers to enjoy privileges and bespoke treatments.
Challenges on the Way
One of the biggest challenges for an upmarket brand like the Thai Spa was to maintain high ethical standards. The spa industry is often typecasted. With serious players like them, it was a challenge to communicate strong and clear, who they were and what they stood for. They have been very successful at doing that.
Tips to start-ups
Start-ups need to innovative on service offerings. That’s the big differentiator. High service quality, competitive price points and business continuity play an important role too.