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Male grooming 22 Feb 2018

Male Grooming- A Market to Fix the Gaze On

With the latest development in the male grooming market, men have really turned towards the need for self-care and grooming.

By Tanvi Jetly Feature Writer

Beauty is said to be women’s weapon and why won’t it be? Women have been grooming and beautifying themselves for years now and beauty brands have always made it a point to offer something unique to them. But what about men?They had not been much concerned about grooming and that was the reason that brands never paid any attention to that section. Times have significantly changed and so have men. Over time, their needs have evolved and they have become more invested in the way they look and present themselves. The beauty industry, being so segmented and distributed, has noticed a significant change in the age-old pattern and has come out with products that serve the needs of men.

The Healthy Growth
Talking about the various developments taking place in the male grooming market, it would be unfair if we don't mention the effect it has on the beauty industry. Just like all other segments, the men’s grooming market has a big role to play for the amazing growth taking place in the beauty industry.  Cosmetics and cosmeceuticals market is expected to touch USD 20 Billion by 2025. The men’s grooming market is experiencing many women-oriented brands coming up rolling out products to make men happy.

The Competition to Look Desirable
The rising need to look the best is also getting on men. With more and more numbers of males opting for medical aesthetics and selecting grooming products that suit their needs, the market is booming. Though Western Europe has the largest male grooming market which was valued at USD 12.4 Billion in 2015, India still needs a lot of more awareness and support from the male customers to reach a level like this. As brands are unfolding something new every day, the male consumers have access to a market that has and is still working on meeting all their requirements. Men have awakened to their grooming needs and it seems like the competition for them to look desirable and for the brands to win their hearts has just begun.

The Trustable Sources
The male grooming market is said to reach USD 60.7 billion by 2020 as it will grow at a CAGR of 5.2%, as reported by Euromonitor. The grooming market has gone beyond shaving products and fragrances. Men have chosen to give more attention to skin care and hair care and that is the reason that both of these segments are seeing a high rate of growth. Brick and mortar has been the main source of distribution while online sales are also not dipping low. Men now know what they want for themselves and are making the brands sweat more to produce the best.

Expert Speak
"In our skin clinic, I have seen a change, especially in past five years as the number of male clients has gone up 30-35% and young guys opting for laser hair reductions and skin brightening have increased. Earlier it was just for acne or acne scar treatments in the male category", says Dr Hema Pant, Head Medical Advisor, Kaya Skin Clinic, New Delhi.

With the increasing interest of men in grooming and looking presentable, the market is seeing a surge in demand and sales. While the beauty industry is taking in all the growth and development that is coming from the grooming market, brands are also soaking in the success and looking forward to innovating more and more. From creating products to redesigning stores, all the focus is what men want and the industry experiences a change that is positive.

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