Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Wellness blog 2016-11-28

Lessons from IITF 2016: What works for your brand at a fair?

Wellness India visited the IITF 2016 to find out what factors according to the consumers play a role in taking up the sales of a particular brand at a fair.

By Associate Editor
Lessons from IITF 2016: What works for your brand at a fair?

The India International Trade Fair has just concluded and like every year, the consumers thronged the fair for all sorts of products including beauty and health products. While demonetisation did have an impact on this year’s trade at the fair, there were still huge crowds that went ahead and bought cosmetics, haircare products, Ayurveda products and more. To ease the transactions, many stalls this year had card-payment facilities and Paytm payments. However, the network to make these things work played a spoiled sport.

As the brands this year battled demonetisation, what is it that helped them fare better than their competition at the fair? Wellness India visited the IITF 2016 to find out what factors according to the consumers play a role in taking up the sales of a particular brand at a fair.

Packaging

The way you present and package your product at your stall decides the fate of your business at a fair. Aditi, one of the consumers who visited the fair told us that it was the first look at the stall that would pull her towards it and if the first look doesn’t do that, she won’t visit the stall at all. One of the stalls that attracted more eyeballs at the IITF this year was the Shehnaz Hussain stall as all products available were spread out for the consumer to see.

Pricing

With demonetisation limiting the spending capacity of the consumers this year, most consumers said that they preferred buying products that were priced low. Jasleen Kaur, a consumer buying a mascara bought the one she thought was priced lower. “There’s no harm in trying when you are getting the same thing at a lower price from another brand. You can always try. If you don’t like it, you can go back to your brand later,” said Jasleen.

Brand loyalty

While Jasleen was ready to take a chance with brands, there are many consumers who are loyal to their brand and head to the trade fair to buy their favourite brand’s product at a better deal. “I won’t buy a random brand’s product. I’ve bought some Vega and Shehnaz Hussain products. I’m scared of trying new brands and I won’t compromise on brands since the skin is a sensitive part,” said Kriti Gulati, one of the visitors at the IITF 2016.

Word of mouth

Kriti also added that if at all she would try another brand, it would be only if someone she knows has recommended it to her. At fairs that go on for over two weeks, consumers tend to share feedback with their friends and families, who visit and try those products. Word of mouth is a strong factor that can work for brands especially during fairs.

While these were some factors, what played out as the biggest turning point this year at the IITF was demonetisation. Consumers were seen thronging stalls that were accepting old currency, taking card payments or accepting Paytm payments. However, with network issues, the stalls that accepted old currency were the ones that saw maximum footfall.  

Comment
image
image
image
Related opportunities
  • Furniture/Home Decor & Furnishing
    About Us: We are the global providers of Onyx quarried from..
    Locations looking for expansion Karnataka
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required -NA-
    Franchise Outlets Less than 10
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Ethnic Stores
    About Us: Zingbi Lifestyle Pvt. Ltd operates within the dynamic fashion..
    Locations looking for expansion Tamil nadu
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 00
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Chennai Tamil nadu
  • Furniture/Home Decor & Furnishing
    About Us: At Atom, we provide customised Home Interiors and Home..
    Locations looking for expansion Karnataka
    Establishment year 2015
    Franchising Launch Date 2019
    Investment size Rs. 20lac - 30lac
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Others Food Service
    About Us: Juice Fresco is a leading chain of Specialty juice..
    Locations looking for expansion Karnataka
    Establishment year 2014
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater bangalore Karnataka
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts