Wellness Franchise Opportunities

Business OpportunityMay, 06 2015

International start-up KFit unveils ClassPass fitness sharing business model in Hong Kong

Well-funded International start-up KFit has disclosed the strength of its credentials and business model before launching in Hong Kong this month, making fitness more accessible, flexible and fun.

By Niharika Verma

International fitness-sharing platform KFit has revealed the strength of its credentials and business model, as it prepares to launch its new fitness business model in Hong Kong this month.

The start-up has seamlessly connected with consumers and health and fitness businesses to give people more ways to keep fit through an all-access membership, which opened doors to hundreds of local fitness facilities.

This creates new business opportunities for participating gyms, studios and other fitness providers, who are willing to fill their classes and attract new customers.

Explaining his business model, Joel Neoh, KFit Founder and one of Asia Pacific's most successful and respected young entrepreneurs and technology investors, says, "Our business model capitalises on the meteoric rise of the sharing economy.” Neoh adds further, "We are bringing the 'fitness-sharing' concept to the region with an aim to democratize fitness and help make Asia Pacific a healthier place."

One of the features that make KFit uniquely suited to Asia Pacific lifestyle is the range of fitness activities it provides access to. KFit includes not only gyms and studios that offer CrossFit, Pilates, Zumba, Cycling, Yoga, Dance, Kickboxing, Bodybuilding and much more, but also popular sports facilities such as badminton, tennis courts and more.

With Neoh at the helm, KFit has raised seven-figure US-dollar seed funding from venture capital firms and international angel investors.

These investors include 500 Startups, SXE Ventures and Founders Global including Daniel Shin, Founder and CEO of Ticket Monster Inc., and Danny Yeung, Former CEO of Groupon Hong Kong, in addition to Neoh, a Founding Member and Former Head of Groupon in Asia Pacific.

The investors' confidence in KFit reflects its extraordinary growth potential. The company is building its business on a subscription-based collaborative consumption model that has already been proven globally and in the high-growth sharing economy in Asia. It charges a monthly subscription fee, rather than a per-transaction fee, which helps it rapidly increase revenue to support growth.

On an expansion spree
KFit launched in April 2015 in Kuala Lumpur and Singapore, with Hong Kong coming on board this month. By the end of May, the platform will be extended to Melbourne, Sydney and Auckland, with many more cities, set to join the network soon.

Earlier in May, KFit had over 500 partners, offering more than 10,000 classes a week and 100,000 fitness and activity slots per month. In fact, more than 75,000 enthusiasts across Asia Pacific have so far registered their interest in the service in span of few weeks.

The KFit network is expanding rapidly with more than 100 new partners joining every week and consumer interest continues to build momentum. "KFit is focused on building a platform capable of supporting millions of consumers and tens of thousands of partners across Asia Pacific," reveals Neoh.

He also explains, "Now is the ideal time for KFit to expand rapidly in the region. Here in Asia Pacific, there are many fitness providers and facilities that struggle to fill their classes and facilities, to keep their utilisation rates high. We also have a lot of tech savvy, digitally connected people who are increasingly concerned with health and fitness. KFit creates a 'win-win-win' situation for these individuals, the fitness industry, and society as a whole.”

Democratising Fitness
Making it a lot easier and more fun to keep fit, KFit is revolutionising the way people approach fitness and improving relationship between fitness providers and consumers in Asia Pacific.

For a competitive monthly fee, KFit members take their pick from a huge range of exercise options near them, including classes at the most popular gyms and studios and slots at sports facilities.

The new service gives people more choices in where and when they exercise and let them add variety to their exercise regime to make keeping fit more fun.

Fitness companies in the KFit network benefit from the opportunity to promote their brand, attract new customers and fill otherwise-unutilised slots. This not only connects them with consumers beyond the reach of their current marketing efforts, but also immediately improves facility utilsation and profitability.

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