Veteran Beauty Expert, Aesthetician & Cosmetologist and Founder-Director of Alps Beauty Clinics, Bharti Taneja shares tips to improve footfall in the salon.
Being a business person, salon owners want to reap profit throughout the year. Be it wedding season or not, the increased footfall is their ultimate desire. However, at times things don’t go as we desire and we end up incurring not-so-good results from our venture.
Thereby, as beauty industry is highly unpredictable, a salon owner has to follow some prim methods to increase their client visit. As per her years of expertise in this trade, Renowned Aesthetician & Cosmetologist and Founder-Director of Alps Beauty Clinics, Bharti Taneja, has shared some sure-shot ways to double the footfall in the salon and reap endless profits in just 20 days.
To retain is to gain
One can never really increase the footfall, if he/she is unable to retain their existing clients which are of prime importance in any business to flourish. Also, as nothing can match wavelength of regular clients, when it comes to earning profits, you ought to cater to their demands sincerely. For this, apart from providing them with the best of services, some additional pampering could be an added factor to maintain their interest in your salon. Ask your staff to follow etiquettes properly with the clients like escorting them during and before the services, asking them for tea/coffee/snacks so that they remain happy and content all the while. You may also suggest monthly beauty packages for 3 or 6 months or 1 year to ensure their re-visit, plus, if a regular client asks for an extra discount once in a while, offer her adequate discount in the package, so that she leaves your salon happily and ensure her advance booking for the next couple of sessions.
Use the power of word-of-mouth publicity
The above factor is the sure-shot way to give your brand a powerful dose of word-of-mouth publicity and draw more clients’ attention towards your salon. A happy client is quite likely to refer your salon to the other existing brands. Thus, ensure to render good services to all your clients no matter how frequent or infrequent she visit your salon, so that, she only speaks well about your venture as soon as she moves out. And, even if your one client recommends the salon to five others, the profits will surely be sky rocketing. A major perk for new and existing clients are offers and customised packages that will further reinforce her to refer it to other known peer group people. On the other hand, a bad gesture of any of your staff is sure to result into the negative publicity of the salon. So, stay wary of tiffs and grudges from your clients and ask your staff to always behave in a polite manner to keep things moving smoothly.
The Media Marketing
No matter how high-investing it may sound, a sound media marketing of your salon remains the best option to attract new clientele. Be it a lucrative offer or a tempting beauty package, all of it will ensure compelling to the client to knock on the salon door. So, always keep on introducing discounts in forms of service coupons, service combos, packages and other freebies and also market it on all media platforms. Make sure to hire a good marketing team that keeps on introducing such offers via various media channels. While print publicity is a great option, you may also publicize your brand on a local TV channel for more frequent flow of clients. Also, with the vast exposure of internet and booming online publicity, one is advised to make good use of it to promote salons on social media, especially on Facebook, Twitter and Google+ for an added dose of announcement to include in your existing marketing strategy.
This article is written by Bharti Taneja, Leading Aesthetician & Cosmetologist and Founder-Director of Alps Beauty Clinics, as per her expertise and personal experience.