A successful business website can not only attract visitors, but also can generate a solid consumer base in the making.
Wellness industry has been thriving ever since it has come into existence. Without wellness it seems impossible to exist in a world which changes every second. The Union budget 2017 has allotted a whooping Rs. 48,853 crore to flourish and make a success out of the wellness and healthcare industry, which is already growing at a super fast pace. The journey it has covered in the last 10 years – changing to bloggers from magazines for the updates, growing trend towards the organic products, anti- aging industry booming and the latest being the no- makeup look – all this is immense. Rejuvenation of mind and body are a must to survive the race called life that we all face every day. It has found a new meaning in spa and salons and this industry is developing rapidly. With latest trends and brands popping up in this sector, there is no stopping this business.
Young entrepreneurs investing and taking up the spa and salon business have all the resources at their disposal to make it work, but the most important one is the website. Spa and salon website can prove a blessing for the business if used efficiently. It can either break the business or take it to unexpected heights of success. Following are 7 do’s that should be followed while conceptualising a website:
1 Let the service menu do the talking
The service menu on the website should be regularly updated in order to give the required information of the services your business provides. It should not convey broken information as that can mislead a potential customer. The service menu should be light enough to open up easily, ideally a HTML page that not only opens on desktops, but also on mobile phones to give easy access to the customers.
2 Give importance to the customer reviews
Customer reviews add a new dimension and an element of trust among new visitors on the website. Good and praising words always work wonders and ensure possibilities of gaining new customers. Growing a business is every entrepreneurs dream and fulfilling it because of the trust of the present and former customers is the biggest advantage one can get. Give utmost importance to the reviews posted by your customers and encourage more such reviews to attract more like them.
3 Put your special offers and discounts for the taking
Everybody loves discounts and special offers and they have the ability to attract a lot of new interests. Always update and feature latest offers and discounts active in your business for your customers to know and be the centre of attraction of other potentials. Provide such privileges keeping in mind the current theme, event or festivals etc. For example you can give discounts and launch new offers on the occasion of Holi for your present customers and give heavy discounts on subscription to gain new ones.
4 Update your address to always remain available
You definitely don’t want to lose a good customer just because he/she was not able to find your location as you have not updated it from a long time. Regularly update your address and contact details so the customer is never lost and always gets at the right place for your services.
5 Make the mobile a friend for your business
Technology has provided us plethora of options to choose from, out of which, mobiles have made themselves stand out. Some years back it was not the case as desktops were the only medium to carry on with the business and laptops were still making there way into the industry. Now, mobile devices have made everything a lot easier and everything is available at the click of a button. Develop applications for your spa and salon business that allows customers to locate you easily. Also, design your website in a way that gets easily downloaded on mobile phones to ensure hassle free services for the customers.
6 Convert visitors into customers through your online appointment book
You can instantly claim a visitor as your customer if you manage an online appointment book. With all the businesses going online, having such a facility is great for the business and the website.The customer is offered the convenience of booking an appointment any time of the day without getting into any hassles. This ensures more visits and new trusted customers for sure.
7 Increase revenue through online gift cards
Online gift cards are solid way to get your business revenue touching the skies. E- gift cards are perfect for last minute purchases and one can sell them by opening an e-store. New clients can be attracted through them and revenues will surely rise with this idea when combined with the right tactics of digital marketing and promotions.
Wellness industry is being called ‘The Trillion Dollar’ industry and it is ready for the future as the scope for business and growth is so much here.
Inputs for the article shared by Zenoti, cloud based enterprise software provider to spas, salons and fitness centers.