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beauty industry 28 Oct 2017

How the Choices for Beauty are Going through a Metamorphosis

As time is progressing, the shift and change in the world of beauty is making a lot of significance.

By Tanvi Jetly Feature Writer

What better time to be alive and active if you are into the beauty industry and on a lookout for something new for the consumers? The industry is buzzing with such good vibes and a feeling so different that it feels like every brand should come out with something unique and innovative. From going all way down to natural products to the massive likeness for chemical based products and then embracing the natural and vegan trends again, the beauty industry is definitely an awesome journey to be a part of. Beauty seeks experimenting and freshness. As these two terms come together, we can feel the brewing of new ideas and better products for future.

The Segmentation
With expectations of the market garnering $ 429.8 billion by 2022 and registering a CAGR of 4.3% during the period 2016 – 2022, the beauty industry is experiencing a smooth time. The beauty industry is divided into various segments, each one of them having a whole market of their own. Customers are being exposed to choices and types they had never had a taste of before. With so much experimentation going on, the beauty industry is definitely going through the phase where there is scope in everything a brand thinks of venturing into. Chemical based products have always been the top pick for customers but with the introduction of natural, green and so many other versions of beauty, everything has started to fall in to place perfectly.

The Varying Choices
What is beauty if you do not go for the latest trends and experiment with products? The beauty industry is so much alive at the moment with various terms and trends making their way into the market. It would be right to say that customers are spoilt by choices the industry is offering them. Every segment of the beauty industry is too much into the moment and going through a transformation. Many brands that have been in the industry for too long have also introduced lines of products in the purely green, vegan and other nature-friendly terms.

The Huge Shift
The changing preference of consumers has got a lot to do with the huge shift in the interest of consumers from chemical-based products to ‘natural and safe’ products. The increase in the sales of products from the ayurvedic brands like Patanjali, Himalaya, Dabur, Baidyanath and many others is the proof of the huge shift in consumer choices that is taking place. American vegan beauty brand, Paul Penders Botanicals, recently made its debut in the Indian market after realising the huge scope and likeness of the consumers towards organic products. The brands in the beauty industry have been able to tap this shift of consumer interests and have acted on time accordingly. This has brought a whole new kind of revolution where consumers are being exposed to new possibilities and availabilities in the beauty industry.

Expert Speak
“The real meaning of vegan beauty is that is it organic but still more than organic as we do not use even dairy products in the making of those beauty products. A vegan brand by definition is a brand that is more than being "vegetarian". A vegetarian still drinks milk, yoghurt, eat eggs, wear silk and leather, eats honey and burns candles made from beeswax, or use carmine as the red colour ingredient in food and cosmetics but a vegan product does not contain any of these products. A vegan brand can be organic and natural on top of being vegan, what in my opinion is the best of all worlds. The vegan products have a shelf life of almost four years without using any chemicals and that is what, according to me, real vegan is. I think the Indian beauty industry is quite ready for organic makeup now because India is a country which is very conscious about eating right and putting right things on their skin. The consumers here are very aware of the advantages and disadvantages of using certain kinds of products which is why I think that the Indian beauty industry is very ready for organic makeup. We all are paying for products that should be beneficial for our skin and not harm it in any way and organic makeup is completely safe and full of benefits,” says Sargam Dhawan, CEO and Director, Paul Penders Botanicals India.

“I am into aromatherapy and I believe that whatever you put on your face, you should be able to eat it and if you can eat it, you can definitely put it on your face as it will get absorbed easily. I think that everything should be natural. In aromatherapy, we can’t use any artificial fragrance, colours etc. There are no parabens, benzenes or any other harmful substance. Everything is natural as ever. When we walk into a salon, there are chemicals in every product for hair, skin and other body parts. So, I thought of coming up with a green salon where everything is environmentally friendly. I think everybody should go back to the environment and use products that are safe and free from harsh chemicals,” says Dr Blossom Kochhar, Founder and Chairperson, Blossom Kochhar’s Aroma Magic, stating the need to go green and the reason for opening a green salon.

Conclusion
The changing notions of the beauty industry have always kept the consumers hooked with its happenings. The metamorphosis of the consumer choices transitioning from chemical-based products to natural, vegan, green and ayurvedic is changing various perceptions. The beauty industry has a lot of scope in it and a lot more is to happen in it in the times to come.

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