Hotline: 1800 102 2007
X
Loading
Search Business Opportunities
Tech Digital 16 Mar 2016

How Microsoft digitally-enabled Amway to extend improved consumer experience

A specially created project team from Amway and Microsoft analysed each and every stage of the distributor/consumer buying pattern to infuse better solution to every transaction.

By Pallavi Majha Chief Sub Editor

Direct Marketing giant Amway India Enterprises has launched its first digitally-enabled experience centre in Bengaluru. Partnered with Microsoft to conceptualise and design the store, Amway aims to transform the consumer as well as distributor experience.

Amway has plans to open over 10 such centres pan-India in this decade, informed Anshu Budhraja, CEO, Amway India to mediaperson.

A specially created project team from Amway and Microsoft analysed each and every stage of the distributor/consumer buying pattern to work out a solution which can potentially convert each and every transaction into a lasting memory.

Commenting on the same, Karan Bajwa, Managing Director, Microsoft India, said, "We are pleased to partner with Amway to create an experience which blends digital engagement with physical products and spaces. Amway's digital transformation is centred around the consumer and we are creating experiences which excite them in whole new ways. This is made possible by understanding customer's behaviours captured through various sensors, Internet of things and natural user interface like touch and gestures."

Strengthening its product portfolio, Amway will launch cookware this calendar. Unveiling the same, Budhraja said, “This calendar year alone, we are targeting to launch 10 new products in the country.”

The Experience Store leverages multiple new-age technologies like Augmented Reality, Gamification, Virtual Makeover Solution, Interactive Table Application and Virtual Cart, to give an immersive experience to the user.

Comment
Related opportunities
  • Furniture/Home Decor & Furnishing
    About:Anemos is a decorated name in interior décor industry of..
    Locations looking for expansion Maharashtra
    Establishment year 2006
    Franchising Launch Date 2016
    Investment size Rs. 20lac - 30lac
    Space required 1000 - 2500 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
  • E-Commerce & Related
    About:InteriorsInfo.com is an online platform for all the Information into..
    Locations looking for expansion Maharashtra
    Establishment year 2014
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 400 - 1000 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Mumbai City Maharashtra
  • About:Fading the perception of burger being a junk food and..
    Locations looking for expansion Karnataka
    Establishment year 2000
    Franchising Launch Date 2016
    Investment size Rs. 20lac - 30lac
    Space required 250 - 2000 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Bangalore Urban District Karnataka
  • Birla Edutech Limited has embarked on a journey to revolutionize education..
    Locations looking for expansion Maharashtra
    Establishment year 2008
    Franchising Launch Date 2008
    Investment size Rs. 10lac - 20lac
    Space required 1500 SQ FT-3500 SQ FT
    Franchise Outlets No Outlets
    Franchise Type Unit
    Headquater Mumbai Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories