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Pharmacy 15 Mar 2016

How CareOnGo streamlines customer and retailer pain points

By aggregating the players in the entire supply chain, CareOnGo wants to streamline both the customer and retailer pain points and help bridge the gap.

By Pallavi Majha Chief Sub Editor

The healthcare industry in India is fragmented and multi faceted making it difficult for consumers to connect with the right solution due to multiple touch points. The same challenges are faced by local pharmacies as well. By aggregating the players in the entire supply chain, CareOnGo wants to streamline both the customer and retailer pain points and help bridge the gap.

Started in August 2015 by IIT-IIM alumni – Aditya Kandoi, Ritu Singh and Yogesh Agarwal, all three coming with a healthcare experience, New Delhi-based CareOnGo is the new chain of Co-branded Pharmacy stores for delivery of Medicines. Not limited to regular medicines for patients, the start-up offers Generics, Babycare, Womencare, Petcare, Ayurvedic and general health products, with the trust of your neighbourhood pre-approved pharmacy.

Currently operational in 8 cities in New Delhi, Noida, Gurgaon, Faridabad, Ghaziabad, Bengaluru, Hyderabad and Kolkata, the start-up has a strong network of over 700 pharmacies. Users can also choose from a wide range of healthcare products and discounted offers on a single platform. It is a one stop destination for all your Medicine needs. It helps user to order and understand medication, find substitutes, get diet chart, maintain health records, and help them take their medicine on time and safely.

The start-up connects the entire pharmaceutical supply chain through technology ensuring authenticity and ease of availability of medicines and in the process assists the local entrepreneurs to grow by increasing their reach and business. CareOnGo‘s prime focus is on B2B services – with a vision of solving consumer‘s problem.

It helps local retailers procure products from manufacturers and stockists on the basis of predictive analytics by studying the purchase patterns and supply drivers.

According to media reports, the start-up have no direct competition being India‘s first e-Distributor managing the procurement through technology. Their ultimate objective is to aggregate the local pharmacies under one brand- CareOnGo. Thus, bringing in efficiency and standardization in the whole ecosystem.

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