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Investment 30 Dec 2014

House of Shiseido introduces Za True white liquid foundation

Get natural white glow with lasting sun protection with new Za True White Liquid Foundation from the house of Shiseido.

Virtues of Skin care in make‐up are now a possibility. Developed by leading Japanese Skin Scientist and Beauty Experts, Za True White Liquid Foundation is enriched with Vitamin C & E, Minerals and Hyaluronic Acid. This breakthrough illumina and poreless Liquid Foundation creates Pearly Translucent and Radiant skin while SPF 25 PA++ gives lasting protection from the sun.

True white liquid foundation is easy to blend and gives a natural full coverage and provides a sheer beautiful finish to the skin. This light weight foundation is suited for Indian skin tone and climate. The product also claims to minimizes dark spots, freckles and pores, hence achieves a white luster and clarity to the skin.

Vitamin C derivative- skincare ingredient: Melanin inhibitor helps in suppressing melanization to prevent and improve dark spots and pigmentation.

The texture of the foundation is creamy and smooth, as if applying velvet on the face. Emerges easily in the skin and gives flawless dewy finish with better coverage.

Benjamin Suzuki, Managing Director, Shiseido India Pvt Ltd says, “Za is a highly acclaimed brand loved by millions metropolitan women around the world for its high efficacy, sensorials and elegance. We are very confident of our products in the first place, moreover we have entered stores that are accessible and frequented by our target consumers.”

Za True White Liquid Foundation is available at Shoppers Stop, Central, Health & Glow and newU in Mumbai, Delhi NCR and Bangalore apart from online portal Nykaa.com at Rs 950.
 

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