Hotline: 1800 102 2007
X
Search Business Opportunities
Marketing Strategy 2014-11-24

Herbal healthcare major Himalaya enters Rs 1,500 cr baby diaper market

Adding yet another feather to its baby care division, Herbal healthcare major Himalaya Drug Company has introduced, soft and easy-to-fit design, the Himalaya Baby Diapers for toddlers and infants.

Herbal healthcare major Himalaya enters Rs 1,500 cr baby diaper market

Herbal healthcare major Himalaya Drug Company has recently entered in Rs1,500 crore worth of diaper market, expanding its baby care division.

The baby diaper market in India is growing at a rate of 23 per cent per annum, as per the findings of a leading global information and measurement company, Nielsen.

Enriched with a blend of natural ingredients like aloe vera and yashada bhasma, which form a protective anti-rash shield, the Himalaya Baby Diapers are specially designed for toddlers and infants.

Talking about the new product, Mukesh Patney, the Business Head – Baby Care, The Himalaya Drug Company told a leading daily, “We enjoy a strong equity in the baby care segment and see our entry into the baby diaper market as a natural extension of the product line. Our herbal story differentiates us from the competition. We will continue to build on it while addressing needs of the consumer and strengthening the product line.”

With its unique, soft and easy-to-fit design with the added benefit of a super absorbent polymer layer Himalaya Baby Diapers claim to absorb multiple wettings and ensures maximum protection from dampness.

The Himalaya Drug Company has entered in baby care market in 2004 by launching its baby care range of seven products including a moisturising soap, powder, lotion, shampoo, nourishing oil, cream and diaper rash cream.

Comment
Related opportunities
  • Pizzeria
    About Us: We, at Pizzerio, are team of young and dynamic..
    Locations looking for expansion Maharashtra
    Establishment year 2014
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Pune Maharashtra
  • Fashion accessories - women
    About Us: Malaysia's Leading Chain of Fashion  & Lifestyle concept stores. The..
    Locations looking for expansion New Delhi
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 50lac - 1 Cr.
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater South Delhi New Delhi
  • Competitive Exam Coaching Institute
    About Us   Founded in 1996 by a team of leading educationists,Dr.Bhatia..
    Locations looking for expansion Delhi
    Establishment year 1996
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Mobile & Communication/Internet Connections
    About Us: Rocking Deals is the ultimate destination for deal-savvy buyers..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts