Wellness Franchise Opportunities

Marketing StrategyNov, 24 2014

Herbal healthcare major Himalaya enters Rs 1,500 cr baby diaper market

Adding yet another feather to its baby care division, Herbal healthcare major Himalaya Drug Company has introduced, soft and easy-to-fit design, the Himalaya Baby Diapers for toddlers and infants.

By WI Bureau

Herbal healthcare major Himalaya Drug Company has recently entered in Rs1,500 crore worth of diaper market, expanding its baby care division.

The baby diaper market in India is growing at a rate of 23 per cent per annum, as per the findings of a leading global information and measurement company, Nielsen.

Enriched with a blend of natural ingredients like aloe vera and yashada bhasma, which form a protective anti-rash shield, the Himalaya Baby Diapers are specially designed for toddlers and infants.

Talking about the new product, Mukesh Patney, the Business Head – Baby Care, The Himalaya Drug Company told a leading daily, “We enjoy a strong equity in the baby care segment and see our entry into the baby diaper market as a natural extension of the product line. Our herbal story differentiates us from the competition. We will continue to build on it while addressing needs of the consumer and strengthening the product line.”

With its unique, soft and easy-to-fit design with the added benefit of a super absorbent polymer layer Himalaya Baby Diapers claim to absorb multiple wettings and ensures maximum protection from dampness.

The Himalaya Drug Company has entered in baby care market in 2004 by launching its baby care range of seven products including a moisturising soap, powder, lotion, shampoo, nourishing oil, cream and diaper rash cream.

Related: Anil Kapoor becomes new face of Dabur, promoting new health product Ratnaprash

Click Here to add Comment
Please add your Comment
Sell Business 2017
Sell Franchise 2017

Newsletter Signup

Submit your email address to receive the latest updates on news & host of opportunities from Wellness India.


Magazines & Books

Read the latest franchising magazines and books to get comprehensive and up-to-date information on leading franchise systems, trends and more.

Newsletter Signup
Submit your email address to receive the latest updates on news & host of opportunities.
Well Ness India

Copyright © 2009 - 2017 Franchise India Holdings Ltd.

The information contained herein is of generic nature only, and Franchise India is not, by means of this website or any part thereof, rendering professional advice or services. Before making any decision or taking any action that might affect your finances or business, you should consult a qualified professional advisor. Your use of this website or any of its pages or links given, is at your own risk and you assume full responsibility and risk of loss resulting from your usage. With respect to use of the website, kindly visit www.franchiseindia.com/terms.