Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities

Healthy cereal maker Kellogg’s signs Rs 1.5 crore deal with ace badminton player Saina Nehwal

Known for its multiple variants of healthy breakfast cereals, Kellogg’s, has signed ace badminton player Saina Nehwal to an endorsement deal pegged at about Rs 1.5 crore.

Healthy cereal maker Kellogg’s signs Rs 1.5 crore deal with ace badminton player Saina Nehwal

Globally renowned healthy breakfast cereal maker, Kellogg’s has signed ace badminton player Saina Nehwal to an endorsement deal pegged at close to Rs 1.5 crore. The two yearlong deal has made Nehwal, who is currently positioned at No. 2 inwomen's singles, as the highest paid female sports endorser in India, beating tennis player Sania Mirza and boxer Mary Kom.

A Kellogg’s India spokesperson confirmed the association with Nehwal and opts not to reveal further details of the deal. Even Darshan Machdar, Director at Spoment Ventures, the sports marketing firm representing Nehwal, was unavailable to comment.

Meanwhile, Vinit Karnik, National Director, Sports and Live Events, the sports marketing division of media buying group GroupM told mediapersons, "In the current scenario, Nehwal is the highest paid woman sportsperson in the country. Sania Mirza's endorsement fee used to be the highest till about 5 yearsback.

Talking about the last grand performances, the 25-year-old badminton player had topped the women's world ranking list in March this year.

Significantly, some talent managers believe that Nehwal has remained under-marketed when it comes to endorsement fee in comparison with the male sportsmen.

As per the industry executives, Indian Cricket Captain MS Dhoni is charging over Rs10 crore for brand endorsement while Cricketer Virat Kohli is taking Rs 5 to 6 crore. However, endorsement rates can vary to a large extent on the relationship the celebrity with the brand and the popularity of the sport says market experts.

Presently, apart from Kellogg’s, Nehwal is already endorsing Yonex, Bajaj Nomarks cream, Iodex pain reliever, Indian Overseas Bank and the Sahara group, which were signed for least20 per cent less.

Comment
image
image
image
image
Related opportunities
  • Competitive Exam Coaching Institute
    About Us: We at THE GATE COACH provide best coaching for GATE  IES..
    Locations looking for expansion Delhi
    Establishment year 1997
    Franchising Launch Date 2011
    Investment size Rs. 5lac - 10lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater NEW DELHI Delhi
  • Furniture/Home Decor & Furnishing
    About Us : Bubblegum furniture, established in 2015, is a concept..
    Locations looking for expansion Maharashtra
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Fine Dine Restaurants
    About Us: India’s first conveyor belt restaurant        &..
    Locations looking for expansion Maharashtra
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 2500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater pune Maharashtra
  • JEI Learning Centers, USA was started in 1992, followed by..
    Locations looking for expansion West Bengal
    Establishment year 2015
    Franchising Launch Date 2015
    Investment size Rs. 10000 - 50 K
    Space required 700 - 1500 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Kolkata West Bengal
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts