Wellness Franchise Opportunities

Healthcare IndustryDec, 15 2014

Healthcare market to see exponential growth: Satish Das, Founder, Grabmore.in

Known for bringing most anticipated international healthcare products and equipments in India, Grabmore.in is not so old e-tailor. The healthcare portal is owned by Satish Das, a young entrepreneur who managed to capture a good lot of fitness enthusiasts.

By Niharika Verma

What made you conceptualise this website? Who are your target consumers and why?
We are a cross border e-commerce company. We have products for every price points. There is a great need for people who want unique things and best products in life. Our target segment is consumers falling in the age group of 18 to 45 years. We ensure to facilitate our customers with latest innovation in wellness products, brands, which they aspire to get. Whatever international products they want to purchase, we make it available to them.

How is the so far consumer’s response?  Which category of the products bag maximum demand and why?
Our growth is basically organic in nature. So far, the consumer traction is very good. Our top categories include electronic goods. Demand for international health and wellness products is growing faster among our customers.

What challenges you faced while launching this e-retailing portal? How did you convert them into opportunities?
Initially, sourcing new products from the USA and other international markets was the biggest challenge. We worked hard to get them on board and this gave us a good traction among our customers.

Which other online retailers do you consider your biggest competitor, especially from Bangalore, as that’s the hub of online consultancies foraying in health and wellness category?
Internet gives unlimited choices to the customers. Healthy competition will make the industry grow and provide enormous opportunities for e-tailing as well.
    Our customers provide extensive details about their requirements, which include their hobbies, interests and other essentials that help us build the most appropriate product range to offer them.
     Significantly, Grabmore.in is the only cross border company that provide offers Global Warranty to its customers and Cash On Delivery (COD) services on the purchase of international products.

How is the market of healthcare products in India in comparison with the international market? How do you rate Indian market in this category?
India’s healthcare and wellness market is growing exponentially. We are seeing phenomenon interest among customers to find products, which will offer them healthy lifestyle. We see more growth coming from tier II and tier III cities.

Tell us about your marketing strategy and promotional plans? How impactful it was that you gained and captured the e-retail market commendably in two years?
Our customers do our marketing and we have grown only because of them.

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What made you conceptualise this website? Who are your target consumers and why?

We are a cross border e-commerce company. We have products for every price points. There is a great need for people who want unique things and best products in life. Our target segment is consumers falling in the age group of 18 to 45 years. We ensure to facilitate our customers with latest innovation in wellness products, brands, which they aspire to get. Whatever international products they want to purchase, we make it available to them.

How is the so far consumer’s response?  Which category of the products bag maximum demand and why?

Our growth is basically organic in nature. So far, the consumer traction is very good. Our top categories include electronic goods. Demand for international health and wellness products is growing faster among our customers.

What challenges you faced while launching this e-retailing portal? How did you convert them into opportunities?

Initially, sourcing new products from the USA and other international markets was the biggest challenge. We worked hard to get them on board and this gave us a good traction among our customers.

Which other online retailers do you consider your biggest competitor, especially from Bangalore, as that’s the hub of online consultancies foraying in health and wellness category?

Internet gives unlimited choices to the customers. Healthy competition will make the industry grow and provide enormous opportunities for e-tailing as well.

Our customers provide extensive details about their requirements, which include their hobbies, interests and other essentials that help us build the most appropriate product range to offer them.

Significantly, Grabmore.in is the only cross border company that provide offers Global Warranty to its customers and Cash On Delivery (COD) services on the purchase of international products.

How is the market of healthcare products in India in comparison with the international market? How do you rate Indian market in this category?

India’s healthcare and wellness market is growing exponentially. We are seeing phenomenon interest among customers to find products, which will offer them healthy lifestyle. We see more growth coming from tier II and tier III cities.

Tell us about your marketing strategy and promotional plans? How impactful it was that you gained and captured the e-retail market commendably in two years?

Our customers do our marketing and we have grown only because of them.

How often do you upgrade your products category, technology and surpass relevant quality checks? Does it impact the overall progress of your business? If yes, then with how much per cent in the last quarter?

We ensure that all the new products launched in the international market should be available for our customers. This is something which we do on a daily basis. Definitely, new products add to the growth and sale.

Is Grabmore.in a bootstrapped startup or you have raised funds from investors? If yes, then please share the investors’ details.

We are a bootstrapped startup and our customers have a significant role in accelerating our growth process.

What’s your plan for home delivery options, which is equally gaining rage among online retail format?

In the last two years, we have seen that there is a tremendous improvement in logistics services in India. We are currently relying on third party logistics to deliver the products to our customers. We are the only company in India to offer COD for cross border e-commerce products.

How much is the growth of the online retail portal in the span of two years? What are your future plans?

We are planning a lot for 2015. Our team is actively working to expand our product range in the coming fiscal. In next few months, this will happen exponentially.


We ensure that all the new products launched in the international market should be available for our customers. This is something which we do on a daily basis. Definitely, new products add to the growth and sale.

Is Grabmore.in a bootstrapped startup or you have raised funds from investors? If yes, then please share the investors’ details.
We are a bootstrapped startup and our customers have a significant role in accelerating our growth process.

What’s your plan for home delivery options, which is equally gaining rage among online retail format?
In the last two years, we have seen that there is a tremendous improvement in logistics services in India. We are currently relying on third party logistics to deliver the products to our customers. We are the only company in India to offer COD for cross border e-commerce products.

How much is the growth of the online retail portal in the span of two years? What are your future plans?
We are planning a lot for 2015. Our team is actively working to expand our product range in the coming fiscal. In next few months, this will happen exponentially.

Related: Healthcare Sector in India foreseeing exciting times: Rajiv Goyal

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