Health club chain Fitness First India today announced re-branding of the company with change in the logo and use of advanced technologies in their health clubs.
The change in logo in India is following re-branding announcement by Fitness First globally last week.
As a global directive, the launch of the new brand and product offerings is a pivotal point in Fitness First's journey and the biggest change the company has undergone in its history of operation in India, the company said in a statement.
Speaking on the new brand identity and repositioning Fitness First Managing Director Vikram Aditya Bhatia said: "Our attempt has always been to give our customers the most enriching experience. Our new brand philosophy is reflective of the same."
Fitness First said it will make an investment of more than Rs 20 crore in adding new clubs in Delhi and Mumbai by 2015. The firm will also invest Rs 1.5 crore on upgrading the existing clubs. At present, there are 8 Fitness First clubs in India.