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Clean India CampaignMay, 04 2015

Health & fitness app HealthifyMe launches SwasthBharat campaign

Industry initiative to lead a million Indians to a healthier lifestyle using technology, Health and fitness app Healthifyme with Godrej Nature’s Basket, Manipal Hospitals, Medanta-the Medicity, Apollo Acode and TheHealthSite.com launches SwasthBharat camp

By WI Bureau

HealthifyMe, the health & fitness app, in partnership with Godrej Nature’s Basket, Manipal Hospitals, Medanta - The Medicity, Apollo Centre for Obesity, Diabetes and Endocrinology (ACODE) and TheHealthSite.com is poised to lead India on a journey to a healthier tomorrow with their Healthifyme or SwasthBharat campaign.

The industry initiative signals an ambitious plan to move a million Indians to embrace a healthier life by year-end and to scale that number up to a crore in next three years.

Commenting on the campaign, Dr Sudarshan Ballal, Medical Director & Chairman – Medical Advisory Board, Manipal Health Enterprises Pvt Ltd said, "Lifestyle diseases are on the rise and the burden of this (Non communicable disease) has overtaken the burden of infectious diseases (Communicable diseases). This is due to the fast and hectic routine where it becomes difficult to keep track of one’s calorie intake and expenditure in the form of exercise. HealthifyMe not only helps in monitoring the calories but also infuses a culture of healthy way of life. This indeed is the future of medicine”.

Voicing the same, Mohit Khattar, CEO & MD, Godrej Nature’s Basket added, "We are pleased to partner with HealthifyMe and jointly working towards making India a healthier and fitter nation. Godrej Nature’s Basket through its various initiatives and a wide assortment of Healthier Alternative products across its stores, has always believed in enabling a healthier lifestyle for its patrons. We are committed to promote the ‘HealthifyIndia’ initiative across our platforms and make this noble endeavour a success.”

Reportedly, the partners are offering Rs 100 crore worth of products & services to the noble cause for masses, who would take the HealthifyIndia or Swasth Bharat pledge.

Likewise, Dr Reshma Nayak, Business Head & Editor of TheHealthSite.com India.com group of sites noted, "At TheHealthSite.com, our main objective is to create health awareness amongst Indians. While we've managed to do that to a large extent and our numbers are a proof of that, taking awareness to action has been on our minds lately. And partnering with HealthifyMe for this campaign seemed the right thing to do."

Significantly, anyone who wants to take the HealthifyIndia or Swasth Bharat pledge, can go to HealthifyIndia.com or download the HealthifyMe app. The one who take the pledge may get over Rs 1,000 worth of products and services from the industry partners to enable him/her achieve the pledge of remain healthy.

These benefits also include -- Rs 300 worth of calorie tracking software from HealthifyMe, vouchers for healthy foods worth Rs 300 by Godrej Nature’s Basket, vouchers for free health screenings and medical checkups by Manipal, Apollo ACODE and Medanta - The Medicity worth about Rs400 each and hundreds of articles on living a healthier fitter life by TheHealthSite.com, a dedicated health website.

Tushar Vashisht, Cofounder & CEO of HealthifyMe and the key architect behind the mission, “I am proud of the team we have here today as founding partners of HealthifyIndia – Six great corporations, united by a cause, inspired by a sense of purpose and an ambition to change India for the better. HealthifyMe is the chief coordinator for the mission and we are offering Rs300 worth of our premium software for free for the first million people to take the HealthifyIndia pledge.”

The vouchers offered by campaign partners are to be delivered by the HealthifyMe app and HealthifyIndia.com website.

Meanwhile, Dr Ambrish Mithal, Chairman – Medanta Division of Endocrinology, Medanta – The Medicity, Padma Bhushan 2015 expressed, “Management and prevention of chronic diseases, especially diabetes and obesity, require emphasis on patient participation.  Tools like HealthifyMe not only guide patients on a continuous basis while interacting with healthcare teams but also improve adherence and compliance, which are the keys to success in management.”

“In this era of information technology, the 'Swasth Bharat' campaign will go a long way to keep the people motivated, so as to bring about the desired changes in the lifestyle to prevent and manage these chronic illnesses,” concluded, Dr. Subhash Kumar Wangnoo - M.D. (Medicine), D.M. (Endocrinology), F.R.C.P. (London), Senior Consultant Endocrinologist and Diabetologist at Apollo ACODE.


Home image; L to R: Union Health Minister JP Nadda in discussion with Tushar-Vashisht, Dr.Ballal and Dr. Ambrish Mithal.

Body image; L to R: Shenoy, Dr. Ballal, Dr. Ambrish Mithal, CK Misra, JP Nadda Union Health Minister, Tushar Vashisht, Dr. Reshma Nayak and others.

Related: Eureka Forbes initiates mega cleanliness drive in support of 'Swachh Bharat Abhiyan'

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