Wellness Franchise Opportunities

Marketing StrategiesJun, 23 2015

Haircare brand Pantene brings Hollywood actress Selena Gomez on-board

Hollywood singer-turn-actress Selena Gomez has been roped in by leading haircare brand Pantene to be the spokes model of the brand and promote it across the globe.

By WI Bureau

Hollywood Singer-actress Selena Gomez has been signed byPantene haircare brand to endorse and celebrate the power ofstrong hair, for a year at an significant amount of $3 million.

The brand announced the 22-year-old as its new spokes model on Instagram recently along with an official photograph of the young woman with Pantene while flaunting her flawless brunette hair.

"Proud to work with this strong, beautiful woman. We'll do gorgeous things together. #SelenaXPantene #StrongIsBeautiful @selenagomez," read the instagram caption.

Moreover, Gomez also posted her image on the social media with Pantene in the background. Sitting on a big block of T letter, the ‘Hannah Montana’ fame looked gorgeous in a white tube gown while making over-the-shoulder gaze.

Reportedly, Gomez posted on Social media, "I am so happy to announce my new partnership with Pantene.”
In fact, in a public statement, she admitted that she had beena fan of the brand.

"I've always loved using Pantene, so it's a dream come true to be the brand's newest ambassador. Not only because Pantene stands for strong, healthy hair but also because it encourages women to be their best selves,” said the young Hollywoodstar.

Significantly, in the past, renowned Bollywood actresses Yami Gautam, Mahi Gil and Katrina Kaif have also endorsed the brand in big way.

Related: Hairline International offers free pick up and drop to customers; to cash-in on wedding season

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