Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Planning 2014-09-27

Godrej Consumer targets Rs 150 crore revenue from Cinthol Confidence

Godrej Consumer Products (GCPL) is expecting a revenue of Rs 150 crore from its newly-launched health soap Cinthol Confidence over the next two years.

By
Godrej Consumer targets Rs 150 crore revenue from Cinthol Confidence

MUMBAI: Godrej Consumer Products (GCPL) is expecting a revenue of Rs 150 crore from its newly-launched health soap Cinthol Confidence over the next two years.

 

 

"The total market size in the health soap segment is currently around Rs 3,000 crore and we are looking at capturing 5 per cent of it over next two years," company's Chief operating officer Sunil Kataria told PTI.

The two major brands in this space are Lifebuoy from HUL and Dettol from Reckitt Benckiser.

 

 

"We are targeting the 18-35 age group for this product which was launched by our company a fortnight ago," he said.

 

 

At present Cinthol Confidence is available in 100 gram packs, but the company has plans to launch smaller sizes too, he said.

 

 

The company is also eyeing bigger space on the protect range segment too. "It was around two weeks ago that we launched a premium-end brand Godrej Protect which is aimed at providing delightful protection across categories," he said. Some of the products which have been launched by the company under the range include hand sanitiser and personal mosquito repellent in spray format.

 

 

"The company has already launched five such products and we are planning to launch more in the days to come," he said. The market size of the segment is Rs 700 crore, he said.

Comment
image
image
image
image
Related opportunities
  • Quick Service Restaurants
    About Us: Waffle wallah is an innovative and popular QSR chain,..
    Locations looking for expansion West bengal
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 64
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Saltlake West bengal
  • About Us:    Maple Lawn International offers franchisees under the brand Maple..
    Locations looking for expansion Andhra pradesh
    Establishment year 1950
    Franchising Launch Date 2018
    Investment size Rs. 30lac - 50lac
    Space required 2400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Shaikpet Andhra pradesh
  • Tea and Coffee Chain
     About Us: Paparoti: Malaysia’s leading coffee chain popular for its innovative buns...
    Locations looking for expansion Delhi
    Establishment year 2016
    Franchising Launch Date 2019
    Investment size Rs. 50lac - 1 Cr.
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi Delhi
  • Academy of Digital Arts - an opportunity for you to..
    Locations looking for expansion Maharashtra
    Establishment year 2009
    Franchising Launch Date 2015
    Investment size Rs. 2lac - 5lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Borivali west Maharashtra
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts