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Planning 27 Sep 2014

Godrej Consumer targets Rs 150 crore revenue from Cinthol Confidence

Godrej Consumer Products (GCPL) is expecting a revenue of Rs 150 crore from its newly-launched health soap Cinthol Confidence over the next two years.

By PTI

MUMBAI: Godrej Consumer Products (GCPL) is expecting a revenue of Rs 150 crore from its newly-launched health soap Cinthol Confidence over the next two years.

 

 

"The total market size in the health soap segment is currently around Rs 3,000 crore and we are looking at capturing 5 per cent of it over next two years," company's Chief operating officer Sunil Kataria told PTI.

The two major brands in this space are Lifebuoy from HUL and Dettol from Reckitt Benckiser.

 

 

"We are targeting the 18-35 age group for this product which was launched by our company a fortnight ago," he said.

 

 

At present Cinthol Confidence is available in 100 gram packs, but the company has plans to launch smaller sizes too, he said.

 

 

The company is also eyeing bigger space on the protect range segment too. "It was around two weeks ago that we launched a premium-end brand Godrej Protect which is aimed at providing delightful protection across categories," he said. Some of the products which have been launched by the company under the range include hand sanitiser and personal mosquito repellent in spray format.

 

 

"The company has already launched five such products and we are planning to launch more in the days to come," he said. The market size of the segment is Rs 700 crore, he said.

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