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Tech Digital 2016-05-27

Global tanning giants St. Tropez launches Tan Finder app to help you find your dream tan

The app uses a unique algorithm to recommend products and offers a click to buy link to order the suggested product online.

Those who were suffering from tan in summers can breathe a sigh of relief and say goodbye to multiple skin tone as a globally renowned tanning giant St. Tropez have introduced a revolutionary app- Tan Finder to overcome all the tanning woes. The app offers an entirely new tech-based way to find your dream skin tone.

Combining 20 years of experience in the tanning game, and a genius algorithm, the St. Tropez Tan Finder allows you to source the perfect product for your specific tanning requirements. Whether you’ve got a week – or only a few hours – a natural, gorgeous, more personalised glow is in reach.

Acts a diagnostic tool, the St Tropez Tan Finder will help you find the best tanning product to fill your tanning needs.

What is does?

St Tropez worked with Haygarth, a creative agency, to create the app. Users are offered a ‘wardrobe of choice’ comprising St Tropez’s full range of products including self tan, gradual tan and instant tan.

Commenting on the same, Jacqueline Burchell, St.Tropez Global Marketing & Product Development Director, informed mediapersons, “As the global leading tanning brand, we know how important it is for every St. Tropez customer to achieve their ultimate tan, whatever the occasion. That’s exactly why we’ve used innovative social technology to create the St. Tropez Tan Finder. Twenty years of experience in the industry has taught us how important innovation is – not just for our award-winning product range – but also by using new technology as it’s developed to keep us at the top.”

The app is available online and will be promoted in a series of social media posts.

How it works?

Users can browse through content, answering three short, image-led questions to help them find the products best suited to their needs. The app uses a unique algorithm to recommend products and offers a click to buy link to order the suggested product online.

The app also offers DIY videos for each product to help you perform the virtual tanning process easier. Results from the app can be shared on social networks to help friends and followers find their ultimate tan as well.

The brand says that 45 per cent of online luxury beauty purchases are directly influenced by interaction within the digital environment. It is now aiming to capitalise on the increasing influence of social media, and particularly Instagram, using the app.

Global sales of self tan are expect to grow 13 per cent by 2018, and St Tropez believes education will be a key driver for this growth as well as visual drivers on social networks. The brand’s Instagram account is growing at a rate of around 1,000 new followers each week.

The St Tropez Tan Finder is currently being promoted on brand’s signature online & print media campaigns to maximise consumer engagement.

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