Wellness Franchise Opportunities

YogaDec, 17 2014

Fuelling a $27 billion industry, Yoga gains momentum in US

Attracted many celebrity followers including Prime Minister Narendra Modi, Yoga is an ancient science of exercise and healing which is rapidly picking up in the US market, with dedicated yoga studios mushrooming in every large city of USA.

By Agencies

Promoted and prompted by Indian celebrities and actors like Lara Dutta, Aishwarya Rai Bachchan, Shilpa Shetty Kundra and even followed by Prime Minister Narendra Modi, Yoga is gaining popularity in the US.

The ancient science of exercise and healing has been taken up by Hollywood actors to US First Lady Michelle Obama who are doing it for lasting health, yoga studios are mushrooming in big cities like San Francisco, New York and capital Washington DC.

As the world is recognising the health benefits of yoga, the ancient Indian practice of keeping fit is fuelling a $27 billion industry in America, where some 20 million people are practicing it.

Sharing the benefits of Yoga, Acharya Balkrishna, Co-founder, Patanjali Yogpeeth, said: “Light exercises and yoga should be included in the daily routine to combat seasonal health woes.  It detoxifies human body and gives a lasting healing inside out.”

Reportedly, there are yoga clubs, yoga magazines and yoga sites are mushrooming in all over North America. 
In fact, a Toronto based international yoga chain has about 64 Modo Yoga studios worldwide. The brand is planning to open a new 5,000 sq ft yoga studio in Austin, Texas, says an Austin Business Journal.

Moreover, the American College of Sports Medicine also supports the integration of yoga into the exercise regime of healthy individuals and the ancient Indian practice is embarked to be a regular practice in schools, military bases, parks, low-income communities, homeless shelters, children's hospitals and many other locations, where people do not have access to the practice.

The 2012 ‘Yoga in America’ study released by San Francisco's Yoga Journal indicates that some 20 million people practice yoga, compared to 15.8 million from a 2008 study, which shows a commendable increase of 29 per cent.

Related: PM Modi’s China visit opens new avenue for Indian Yoga practitioners

Click Here to add Comment
Please add your Comment
Sell Business 2017
Sell Franchise 2017

Newsletter Signup

Submit your email address to receive the latest updates on news & host of opportunities from Wellness India.


Magazines & Books

Read the latest franchising magazines and books to get comprehensive and up-to-date information on leading franchise systems, trends and more.

Newsletter Signup
Submit your email address to receive the latest updates on news & host of opportunities.
Well Ness India

Copyright © 2009 - 2017 Franchise India Holdings Ltd.

The information contained herein is of generic nature only, and Franchise India is not, by means of this website or any part thereof, rendering professional advice or services. Before making any decision or taking any action that might affect your finances or business, you should consult a qualified professional advisor. Your use of this website or any of its pages or links given, is at your own risk and you assume full responsibility and risk of loss resulting from your usage. With respect to use of the website, kindly visit www.franchiseindia.com/terms.