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aroma therapy 29 Sep 2017

Forming a Beauty Base Out of Green and Aromatherapy Products- Blossom Kochhar

With the going on trend of infusing nature with beauty, Blossom Kochhar has provided the customers options which consist of both green and aromatherapy products.

By Tanvi Jetly Feature Writer

It is always said that beauty comes from within. Everybody wants to look beautiful naturally but it does take a lot of effort to achieve that. In today’s time, getting a beauty product which says green on its label is easy but it being made with green products is very difficult. Many brands bring in the market green and organic products and it has become really difficult to make out from all of them which ones are really safe and true to their name. Blossom Kochhar has been consistent with the quality of their products. The brand has always used aromatherapy and natural ingredients to churn out the best green and safe products.

Aromatherapy and Natural Ingredients
Aromatherapy has been the base for Blossom Kochhar as a brand. They swear by the benefits aromatherapy has and the effects of it on customers. Aromatherapy has been an effective treatment which is done with the help of essential oils. The oils soothe mind and body and help the person to tackle the problem without any involvement of harmful chemicals. Blossom Kochhar has merged aromatherapy with the goodness of natural and green ingredients to provide services and products to customers which are beauty friendly.

USP of the Brand
Blossom Kochhar has been a brand which has gained the trust of a lot of customers. With aromatherapy, they have established their name as well as a strong customer base to take along in their journey as a brand.

“We promise safety and reliable solutions based on aromatherapy. The USP of the brand is the use of essential oils that leave no toxins behind. Our compositions are chemical free blends of plants and its extracts, thus offering a truly natural alternative for the human body. I believe that “what we apply should be as healing and natural as what we eat", says Dr Blossom Kochhar, Chairman, Blossom Kochhar Beauty Products Pvt. Ltd.

Franchise Network of the Brand
With 4 COCO stores and 5 Franchise Stores, the brand looks forward to opening over more than 20 stores in the next 12 months. The brand envisions of creating reliable beauty solutions based on Green Science: a rare synergy of aromatherapy and terratherapy for everyone with exceptional performance, delivering meaningful, effective and honest results. New income source, operational benefit and deeper market penetration are some points that attracted the brand towards franchising.

No. of stores (company-owned + franchise) : 9 (4+5)

Investment required: depends on the area

Area required: 800 sqft – 1300 sqft

Expected RoI: Depends on the area

Expected break-even: depends on the area

Preferred cities & location: Pan India

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