The western concept of corporate wellness is being introduced in the indigenous platform which is why the entire market is yet to be tapped.
Lately, the corporate scenario is changing rapidly in India due to the increase in health-related cases. The employees tend to get sick more often and the companies’ expenses regarding the health concerns of the workforce. The organizations are not only paying the medical bills but also suffering a huge loss in the workflow when the workforce is a handful.
The escalation in the number of medical cases due to an unhealthy lifestyle, absence of physical workouts, and non-conventional food habits is becoming a big concern to all the organizations. This is why; the new concept of the corporate wellness program is being introduced in the Indian industries for preserving the health of the workforce.
Corporate wellness program
The Indian wellness industry is a very big prospect in terms of revenue and target market. The western concept of corporate wellness is being introduced in the indigenous platform which is why the entire market is yet to be tapped. The untapped potential of the corporate wellness market is increasing day by day as the corporations are finding their best interest in keeping their workforce healthy and active.
The corporate wellness companies are creating a landmark development in their business in collaboration with the corporations that have a single motive of securing a healthy future and decreasing the health expenditure. The programs initiated by many wellness companies are very simple to implement. The attractive fixtures easily catch the attention of the corporate employees and encourage them to lead a healthy life from all aspects.
How to initiate a corporate wellness business?
It is true that almost 66% of the adults suffer from overweight problems due to ineffective diet and mental stress. The main motto of the programs will be to enhance the physical condition of an employee along with the mental status. The corporate wellness program will act as a mood elevator. In fact, the introduction of the program will also act as an external medium that will initiate team playing among those who participate in these programs together.
The current status of the wellness industry in India is depicting a growth of almost 25% every year. It is believed that the figure will touch an estimation of INR 1 Trillion by the end of 2020. The advent of globalization and industrialization since 90s has increased the opportunities for the youth. Every sector is witnessing huge growth. In the same way, responsibilities and work pressure has multiplied too. This will be the ultimate reason behind the success of the corporate wellness business. All you have to do is to initiate fitness fixtures along with relaxation processes in the corporate scenario. The deployment of trained physical trainers, yoga instructors, extreme workout experts, dieticians, lifestyle consultants, and other types of health coaches and advisors in the program who can train and guide the corporate employees effectively under the banner of your brand.
There is no need to mention that a happy and healthy force can do miracles for a company. All the employers need to see whether their employees are motivated enough and keep them dedicated for the rest of the service time. The initiation of the plan will also save an immense amount of money allotted for the health issues of the workforce. In fact, the good will, as well as, the brand value of the company will increase considerably in front of the employees and industry.
The workforce will be enlisted for routine checkups and physiological statistics measurement. The enthusiasts will also be included in a detailed workout session on a regular basis. The health assessment and the individual approach to the wellbeing of the employees will prove to be very effective for the wellness business idea and the employer in this case. The Corporate wellness companies that are breaking the records in this aspect by providing an international-grade venues or arrangements are HealthifyMe, ISHP India, Truworth Wellness, Apollo Life, Meta Wellness, etc.
There are many brands that offer franchise you can seek or construct your own brand. If you are into social wellness of enthusiastic to provide a healthy impact on the society, then this is the ideal business plan to work and flourish on a big scale. A franchising option with a big brand will be a smarter initiative when you do not have the expertise.