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Supplements 25 Jul 2017

Fitness Essentials- The Market of Fitness Supplements

Health supplements have helped many consumers to achieve their desired physique and the market for it is growing at a good pace.

By Tanvi Jetly Feature Writer

The consumer market is always abuzz with the latest trends in the industry. The fitness industry is all about being fit and active. It focuses on maintaining a body which has the capacity to withstand any condition that a person might have to face in their daily lives. Fitness supplements have been in the industry for quite a long time and fitness enthusiasts have used them as and when required by them. The market has grown exponentially and many brands have surfaced, offering the supplements in every form possible.

The Market
No wonder why the fitness enthusiasts love to cash it out on fitness and nutritional supplements. Everyone wants the body they desire and it takes a lot of hard work to achieve it. The fitness supplements market is flooded with brands offering products to attain that perfect body. According to a report by Zion market Research, the market was valued at US $ 132.8 Billion in 2016 and is expected to touch US $ 220.3 Billion by 2022. The supplements industry is expected to grow at CAGR of 8.8% between 2017 and 2022. The reasons for the development of the industry and expansion are high demand among consumers, various brands with competitive pricing for the products and a huge variety to choose from.

The Classification
The global supplements market is divided into various segments which include additional supplements, medicinal supplements and sports nutrition applications. Additional supplements market is currently the largest segment while sports nutrition market is expected to touch new heights in the time to come due to the increasing number of health clubs and fitness centres.

On the basis of ingredients , the market is divided into botanical, amino acids, vitamins, minerals and enzymes. Vitamin supplements were leading the market as they were being used extensively and accounted to 42% of the global market share in 2016.

The Key Players
The market has been experiencing a good amount of movement in the supplements section and consumers have been catered to products in every segment. The increasing number of brands in the market and the wide variety of products has established many key players in the supplements industry. The players which are currently leading the market of fitness supplements are Amway, Herbalife Ltd., The Himalaya Drug Company, Body building India and Naturalife Asia Co. Ltd. among others.

Expert Speak
According to Dr Ankush Sabharwal, CEO, BBI Fitness Services Pvt. Ltd, 905 of fitness is what you eat and only 10% is exercise. We even propose out to our franchisees to go and get them trained for nutrition. Supplements are not only for bodybuilders but for everyone. We had recently launched a brand which caters to the fitness needs of the women in the form of supplements. The market is huge and there are various opportunities in it.

The Scope
The scope of fitness supplements market seems bright, according to the increasing demands among consumers and various players in the market. The awareness among consumers is being seen as a major reason in the growth of the supplements market. The growing influence of media development is also helping the market to expand in all directions. However, negative publicity and claims made by fake products can hamper somewhere in the process of development of the industry.

Conclusion
The need to remain healthy and fit and the desires to achieve a body which looks pleasant is everyone’s dream. Fitness industry has let many trends come and go which had the consumers trying on each one. Fitness supplements have a big role to play in many consumers’ lives since it has led them to attain an active and fit body. The global supplements market is huge and has various brands catering to the consumers with wide range of products. Fitness supplements have always been on every fitness enthusiasts mind. The growth in the industry seems to good and is expected to achieve more in the times to come.

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