Hotline: 1800 102 2007
X
Search Business Opportunities
Spa 2015-05-18

Experience serenity wrapped in elegance at Serena Spa in Rajasthan

Established in 2012, Serena Spa at Samsara is an ideal place to relax, renew and re-energize. The spa offers aromatic Ayurvedic therapies from over 16 Spas worldwide, most notably in Egypt, Maldives and Seychelles.

Experience serenity wrapped in elegance at Serena Spa in Rajasthan

Indulge in a luxurious retreat as Serena Spa at Samsara Luxury Resort & Camp, Rajasthan caters to the well-being of an individual.
     The spa offers therapies which are as emotionally lifting as they are physically comforting the body. The ambience and serene atmosphere of the spa has been specifically designed for the bone weary traveller to escape in the din of the city, even if only for a short while.

The spa at the Samsara Luxury Resort & Camp was launched in 2012, have two separate treatment rooms at Resort and tent spa at the Camp, both are measured in about 500 sq ft.

Scope of spa business in Rajasthan
Rajasthan is very rich in terms of tourism and has a history to share. Many domestic and foreign tourists appreciate to visit Rajasthan. The flux of tourists will result in the launch of many health and wellness resorts. Serena gets a lot of business from nearby city Jodhpur, but majorly from foreigners.

Strategy to combat growing competition
There's a lot of competition in this market. As an hotelier, the spa keeps introducing new methods and treatments to keep the palpation alive.
   This year, the team initiated a tent spa at Samsara camp, where people can enjoy the spa in sandy dessert. It’s also the USP of the camp. Also, the spa conducts various activities to maintain its top position in the market.

Therapies offered
Serena has two tented spa rooms at camp site of resort. They have massages, body works & facial treatments for its customers.

Strategy to woo local tourists:
1) Offering high quality guiding and interpretative experiences that build the company's credibility.
2) Getting feedback from clients after the travel experience.

Pricing strategy
Serena has in-house spa, which is not a franchised spa. The therapies start from Rs 2,200 to Rs 4,800. The prices are very compatible and very convincible to customer.

Spa's revenue model
In general, Serena maintains good in terms of cash flow as the state is a tourist spot & the spa handles mostly foreign tourists.

Staff selection and training
In order to ensure that resort spa offers a truly memorable experience, while maximizing revenue and potential for a positive bottom line, one item is of critical importance. Perhaps the most important decision that will influence the success or failure of a spa operation is to select staff that will ‘make a difference’. The spa conducts regular training sections for its staff to maintain quality.

Future roadmap
Serena is introducing tent spa at camp site along with mobile service. Not only that, the spa also provides portable massage bed.

Comment
Related opportunities
  • Other Vocational Training
    About Us: Digital Academy 360 is one of the best Digital..
    Locations looking for expansion Karnataka
    Establishment year 2015
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 1800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Banglore south Karnataka
  • Casual dine Restaurants
    About: Gola Sizzlers is a well established authentic chain of restaurants..
    Locations looking for expansion Delhi
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 50lac - 1 Cr.
    Space required 1500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Bakery & Confectionary
    About: Started in 2003 Kabhi B Bakery + Patisserie the retail..
    Locations looking for expansion Gujarat
    Establishment year 1996
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
  • Others Food Service
    About Us: Launched in 2015, YoMama is a chain of cafes..
    Locations looking for expansion Karnataka
    Establishment year 2015
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 350
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts