Wellness Franchise Opportunities

SpaMay, 18 2015

Experience serenity wrapped in elegance at Serena Spa in Rajasthan

Established in 2012, Serena Spa at Samsara is an ideal place to relax, renew and re-energize. The spa offers aromatic Ayurvedic therapies from over 16 Spas worldwide, most notably in Egypt, Maldives and Seychelles.

By Niharika Verma

Indulge in a luxurious retreat as Serena Spa at Samsara Luxury Resort & Camp, Rajasthan caters to the well-being of an individual.
     The spa offers therapies which are as emotionally lifting as they are physically comforting the body. The ambience and serene atmosphere of the spa has been specifically designed for the bone weary traveller to escape in the din of the city, even if only for a short while.

The spa at the Samsara Luxury Resort & Camp was launched in 2012, have two separate treatment rooms at Resort and tent spa at the Camp, both are measured in about 500 sq ft.

Scope of spa business in Rajasthan
Rajasthan is very rich in terms of tourism and has a history to share. Many domestic and foreign tourists appreciate to visit Rajasthan. The flux of tourists will result in the launch of many health and wellness resorts. Serena gets a lot of business from nearby city Jodhpur, but majorly from foreigners.

Strategy to combat growing competition
There's a lot of competition in this market. As an hotelier, the spa keeps introducing new methods and treatments to keep the palpation alive.
   This year, the team initiated a tent spa at Samsara camp, where people can enjoy the spa in sandy dessert. It’s also the USP of the camp. Also, the spa conducts various activities to maintain its top position in the market.

Therapies offered
Serena has two tented spa rooms at camp site of resort. They have massages, body works & facial treatments for its customers.

Strategy to woo local tourists:
1) Offering high quality guiding and interpretative experiences that build the company's credibility.
2) Getting feedback from clients after the travel experience.

Pricing strategy
Serena has in-house spa, which is not a franchised spa. The therapies start from Rs 2,200 to Rs 4,800. The prices are very compatible and very convincible to customer.

Spa's revenue model
In general, Serena maintains good in terms of cash flow as the state is a tourist spot & the spa handles mostly foreign tourists.

Staff selection and training
In order to ensure that resort spa offers a truly memorable experience, while maximizing revenue and potential for a positive bottom line, one item is of critical importance. Perhaps the most important decision that will influence the success or failure of a spa operation is to select staff that will ‘make a difference’. The spa conducts regular training sections for its staff to maintain quality.

Future roadmap
Serena is introducing tent spa at camp site along with mobile service. Not only that, the spa also provides portable massage bed.

Related: Holistic experience beyond pampering: Director, R The Spa

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