Hotline: 1800 102 2007
Search Business Opportunities

Eureka Forbes initiates mega cleanliness drive in support of 'Swachh Bharat Abhiyan'

After Bollywood celebrities, Eureka Forbes, India’s leading health and hygiene brand, joins the ‘Swachh Bharat Abhiyan’ to promote the cause of a cleaner India.

Eureka Forbes initiates mega cleanliness drive in support of 'Swachh Bharat Abhiyan'

By initiating a nationwide mega cleanliness drive across public spaces, India’s leading health and hygiene brand, Eureka Forbes has joined the ‘Swachh Bharat Abhiyan’ of Prime Minister Narendra Modi. As a part of this mega cleanliness drive, the brand will ensure cleaning of public spaces like railway platforms and police stations. Moreover, the brand aims to acknowledge and appreciate the efforts of sanitation workers, who work relentlessly to ensure a clean neighbourhood for citizens. Keeping this in mind, representatives from the company took to the roads of the city to acknowledge and appreciate cleaning efforts of sanitation workers.

The brand kicked-off the campaign in Mangalore, as part of which the Eureka Forbes’ sales personnel (Eurochamps) undertook cleaning efforts at police stations, railway platforms, waiting rooms and offices at the railway station and India’s oldest railway museum.

Talking about the campaign, Marzin Shroff, CEO, Direct Sales and Vice President, Eureka Forbes Limited said, “The 'Swachh Bharat Abhiyan' by the government will encourage consumers to adopt and embrace better personal and household hygiene and this gives us a great opportunity to bring about a behavioural change among consumers towards adopting healthy cleaning habits. We believe that like charity, cleanliness begins at home. As an organization, we have always endeavoured towards looking for means to provide and enhance safer and healthier living for our consumers and look forward to garnering support of the masses and generating awareness through this initiative.”

With this initiative, the brand aims to educate its consumers about adopting a healthy and hygienic lifestyle and to reconnect with them, making the brand more relevant to their lives.

In India, the problem of urban filth has become a national emergency. According to World Bank, illness from lack of hygiene cuts India’s gross domestic product (GDP) by 6.4% a year. The ‘Swachh Bharat Abhiyan’ aims to achieve a completely clean India by October 2, 2019, which also marks the 150th birth anniversary of Mahatma Gandhi. The mission intends to reach out to all sections of the society through various mediums to make their neighbourhood clean and also inculcate a habit of cleanliness and hygiene, ensuring protection from several health problems. Big celebrities including Hrithik Roshan, Priyanka Chopra, Aamir Khan, Sachin Tendulkar and Sania Mirza have recently joined the campaign.

Related opportunities
  • Designer jewellery
    About Us: It all started when PC Jeweller first opened its..
    Locations looking for expansion New Delhi
    Establishment year 2005
    Franchising Launch Date 2016
    Investment size Rs. 5 Cr. above
    Space required 1200
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Central Delhi New Delhi
  • Skills / Personality Development
    SPOKEN ENGLISH COURSES with exclusive course material from OXFORD UNIVERSITY..
    Locations looking for expansion West bengal
    Establishment year 1935
    Franchising Launch Date 1992
    Investment size Rs. 5lac - 10lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Amherst street West bengal
  • Computer and ICT Services
    About: Developed by Vidhya Management Services Pvt. Ltd., Quikfee is an..
    Locations looking for expansion Delhi
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 50 K - 2lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Mens Wear
    About Us:  Mrbutton in is a one-stop shop for men’s wardrobe..
    Locations looking for expansion Delhi
    Establishment year 2012
    Franchising Launch Date 2018
    Investment size Rs. 30lac - 50lac
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts