Hotline: 1800 102 2007
Search Business Opportunities
Luxury Brand 2014-12-30

Estee Lauder to increase stake in Indian luxury brand Forest Essentials

Leading international cosmetics brand Estee Lauder, which acquired a 20 per cent stake in Indian beauty brand Forest Essentials, is geared up to increase stake in the later.

Estee Lauder to increase stake in Indian luxury brand Forest Essentials

New York based leading cosmetics brand, Estee Lauder is set to raise its stake in the Indian beauty brand Forest Essentials that is a pioneer in the Luxury Ayurvedic segment.

Reportedly, Estee Lauder has acquired a 20 per cent stake in Forest Essentials in 2008 for an undisclosed sum of money. Prior to increasing shareholding in the Indian brand, the global brand is getting a due diligence done by leading financial consultancy firm Deloitte.

Confirming the development, Samarth Bedi, Managing Director, Forest Essentials said, “"The promoters of Forest Essentials will continue to be majority stakeholders.” However, he didn’t disclosed the details of how much more stake Estee Lauder plans to take in his company or at what price.

He further added, greater involvement of the foreign player will enable Forest Essentials to expand internationally.
"The plan is to establish presence by opening exclusive stores abroad," Bedi said.

Moreover, the global cosmetics giant is also considering India to manufacture its skin care and other cosmetics products which it sells across the world under labels like Clinique and MAC.

Commenting on the plans to make products for Estee Lauder, Bedi said his company has already acquired land next to its factory near Haridwar in Uttarakhand with an investment of Rs 5 crore to Rs 6 crore, as per the Business Standard report.

"Estee Lauder is keen on making its products in India and we hope to soon start the same," added Bedi.

Presently, Estee Lauder has only one factory in China, outside of the US. The brand entered in Indian market with its high-end product in July 2005, offers a host of brands, including MAC, Tommy Hilfiger, Donna Karan, Aramis and Clinique.

Whereas, Forest Essentials was founded in 2000 by Mira Kulkarni. The brand makes products from natural ingredients in Uttaranchal. It has been growing at a compounded annual rate of 40 per cent and has 30 exclusive company operated stores at present.

Related opportunities
  • Beauty Salons
    About Us: Hair Speak is an international-grade spa & salon brand..
    Locations looking for expansion Karnataka
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 20lac - 30lac
    Space required 600
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Start your Business With VGE MART PRIVATE LIMITED… One of..
    Locations looking for expansion LUCKNOW
    Establishment year 2016
    Franchising Launch Date 2016
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
  • is a "Brand" established by Allure Travelseva Services Pvt..
    Locations looking for expansion Maharashtra
    Establishment year 2011
    Franchising Launch Date 2014
    Investment size Rs. 20lac - 30lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Thane Maharashtra
  • Others Consultancy
    Want to invest in a Water Care franchise business? Partner..
    Locations looking for expansion Chhattisgarh
    Establishment year 2006
    Franchising Launch Date 2012
    Investment size Rs. 2lac - 5lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Raipur Chhattisgarh
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts